Dollar$
& $ense
Tax Corner
Eight Tips For Taxpayers Who
Receive An IRS Notice
by Devon Weaver, Keeping Tabs Accounting
Developing A Referral Program
Referrals are a very pow-
Best of all, you can tap the power
of a referral program easily and inerful form of advertisement. expensively. It’s really a nearly free,
Friends telling trusted friends high-quality lead, which shortens the
about your product or service has sales cycle. Keep it simple and start
with a pilot. It can be as easy as asking
the potential to:
• increase your sales from a targeted customers with whom you have good
relationships if they know anyone they
audience at a low cost;
• attract new, high-value customers; might recommend. After that move
• build positive brand awareness and into a more formal program.
The idea is to create a program that
strong “brand advocates”;
costs little money up front and helps
• promote ongoing dialogue with
build your base. A client who had a
your best customers; and
decent mailing list for its in-house loy• create a channel for testing and
alty program, but wanted to build on
launching new products or serit through opt-in. They had a drawing
vices.
for four free tickets
to a local baseball
game. Each new
person that signed
up for program on
High Performance
Gary Bontrager
Quality Windows
his client’s site, us8070 W 650 S • Topeka, IN 46571
ing the customer’s
260-593-2558 x2
name as the referFree Estimates • We Install!
ral, earned that
customer an entry
New Construction & Replacement
into the drawing.
Windows at an Affordable Price!
Within two weeks,
they had expanded
I
their mailing list by
N
C
nearly 40%, for less
than $200 worth of
My passion is helping individuals
tickets, the comIndividual, Family, Pre-Marital & Adolescent Counseling
bination of a good
grow healthy relationships and
Available at these locations:
Charlene Roth, LMFT
offer and a viral
renew hope in their lives!
Redi-Care, LaGrange
Licensed Marriage
concept won them
Topeka marital,
and Family Therapist
I offer pre-marital,Physicians, Topeka
the potential of
Marion Mennonite Church, Shipshewana
(260) 463-6915
family, and individual counseling
thousands of dollars
worth of business
in a confidential and comfortable
and repeat customIndividual, Family, Pre-Marital & Adolescent Counseling
setting. — Char
ers. It also helped
develop a better
Available at these locations:
Charlene Roth, LMFT
Redi-Care, LaGrange
Licensed Marriage
relationship.
Topeka Physicians, Topeka
and Family Therapist
If you’re thinking
Homestead
Window & Door
Renew Hope Counseling
Renew Hope Counseling
(260)585-7847
(260) 463-6915
Marion Mennonite Church, Shipshewana
continued on next page
Every year the Internal Revenue
Service sends millions of letters and
notices to taxpayers, but that doesn’t
mean you need to worry. Here are eight
things every taxpayer should know
about IRS notices – just in case one
shows up in your mailbox.
1. Don’t panic. Many of these
letters can be dealt with simply and
painlessly.
2. There are number of reasons
the IRS sends notices to taxpayers. The
notice may request payment of taxes,
notify you of a change to your account
or request additional information. The
notice you receive normally covers a
very specific issue about your account
or tax return.
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