The Hometown Treasure May 2012 | Page 39

Mayfest by Harold Gingerich Overnight success is generally the result of long hours of hard work and preparation. That pretty well describes Shipshewana’s growth in tourism and their annual Mayfest celebration. Dating back to the 1960s, Shipshewana merchants annually sponsored a variety of appreciation and promotional events throughout the year. But, not everyone was happy with the dramatic rise in tourists and traffic. Shipshewana was no longer the quiet community they once knew and loved. The “fleas” were everywhere and the flea market traffic was an ever growing frustration. With the formation of the SRMA (Shipshewana Retail Merchants Association) in 1983 came the beginnings of significant new levels of cooperation and participation. The association’s hope was to build bridges that would bring together the businesses and community residents, while at the same time still promoting Shipshewana to the world. Over the years the event has been called by a variety of names ranging from Shipshewana Appreciation Days, to Shipshe Days, to Spring Fling, to Spring Visit and the Shipshewana Community Spring Festival. Business men and other civil organizations would set up booths and there would be a variety of promotional give-aways. By 1992, it was officially known as Shipshewana Mayfest. Gary Zehr, president of the SRMA says that, “It [Mayfest] has really evolved with Shipshewana.” He stressed the point that it was “really for the locals, those who call Shipshewana home.” By 1984, Shipshewana and Nappanee were the number one tourist attractions in Indiana according to the Indiana Tourist Association. In tha ?)???????)?????!????????????()5????????????????5???????????????????Q???Q????M???????????????????????????M??????????Q??????????5??????????()??????????????????()Q???!??????Q?????? ?5??`?? ??????)Q???!??????Q?????? ?5??`?? ??????((