The Hawkamah Journal issue 02/2013 | Page 17

governance in its subsidiaries that it is required to do for its parent company. Again this can be evidenced in the activities of some subsidiaries of multinational companies in developing countries where enforcement of regulations is weak. The proliferation of electronic communication and news channels has meant that the reputations of some of these multinational companies are coming under threat as stakeholders perceive this behaviour as unacceptable and are taking action to vent their disapproval. Recently the South Africans introduced into their corporate governance regulations the requirement for all South African companies to practice the same level of governance in their subsidiaries outside of South African as they are required to do in South Africa. The activities of subsidiaries are also leading to legal liability for parent companies. For example, European and US multinationals are struggling with the anti-bribery legislation that applies not just in their home country but also globally. How do they ensure that the same ethical standards required in their home country are applied wherever they operate. Multinationals are learning the hard way, that a requirement in a Code of Ethics or a contract of employment to comply with laws and regulations is not PHOTOGRAPHY BY ALEC AALTONEN enough to make a successful organisation and protect that company’s reputation. Multinational companies need to create/develop cultures of good governance at all levels within the organisation. The million dollar question is how do they do this? Good governance requires transparency, accountability, responsibility and fairness. It also requires reputational risk to be managed effectively. Multinationals who wish to practice good governance should therefore have systems and processes in place that ensure that: 1. Their organisation is open in all of their actions, relationships, processes and decision-making. Disclosure of information both within the organisation and externally to stakeholders should be timely and accurate on all material matters, including: the financial situation, performance, ownership and corporate governance. 2. Global training and networking events are held where they can get across to managers and staff what behaviours are acceptable. These activities help individuals to realise their value to the organisation as a whole, cross fertilize ideas, consider lessons learned and build relationships with their peers in other countries. Stakeholder Expectations & Subsidiary Governance Article by Alison Dillon Kibirige Hawkamah issue02 56pages.indd 17 17 9/19/13 10:07 AM