Hammonton’s jewelers enjoy taking care of customers
Wednesday, August 7, 2019 • The Hammonton Gazette • Page 3
JEWELRY, from Page 1
strong reputation among local
consumers while observing and
adapting to the trends and changes
that have taken place in the jew-
elry industry.
David Charles Ltd. store man-
ager tonianne Perry said business
has been relatively strong in re-
cent years, alluding to the per-
ceived engagement boom among
younger, millennial customers—
many of which have seemed to
become increasingly interested in
a more simplistic, classic engage-
ment ring design.
“it has gone back to the classics
... the classics would be just more
of the stone with the solitaire set-
ting, not so much of the halo any-
more,” Perry said.
Brand Jewelers owner anthony
Brandolini said millennials seek-
ing engagement rings often bring
in jewelry that was passed down
from their parents and grandpar-
ents. Because of this trend, Brand
specializes in customizing and
restoring old jewelry.
“they always seem to want
something that you don’t have,
like they want something special,
they want to create something and
that’s what we do. We take old
jewelry and make it into some-
thing that they like … We do a lot
of that with our customers here
because a lot of the people here in
town and this area are older peo-
ple transferring their jewelry over
to their kids,” Brandolini said.
David Charles Ltd. and Brand
Jewelers are similarly cognizant
of the local consumer and strives
to keep each one coming back
with its personalized customer
service.
“We treat every customer like
gold and no job is too small or
complex for our in-house bench
jeweler,” Brandolini said.
“We want you to be family with
us. i don’t just want to see you
once. We want to form a friend-
ship and a relationship where
when you go to some places that
are more chain stores, you’ve got
somebody that doesn’t know,
reading off of a tag,” Perry said.
Both local jewelers remain cur-
rent on the latest trends in wed-
ding bands as well, which have
transitioned from the traditional
Now carrying
Blush by
Hayley Paige and
Maggie Sottero
We carry gorgeous dresses by:
One Sindoni Lane, Suite C, Hammonton
(609) 270-7886 • www.meadowsbridalshop.com
Hayley Paige, Maggie Sottero
Casablanca, Mori Lee,
and so much more!
C USTOM E NGAGEMENT R INGS & W EDDING B ANDS
R EPAIRS C OMPLETED ON P REMISES
121 S. White Horse Pike
Across from McDonald’s
Hammonton • 561-6222
gold and silver designs to more al- said the future of the jewelry in-
ternative metals, such as titanium, dustry is shining bright, especially
tungsten, cobalt chrome, carbon in Hammonton.
fiber and more.
“it seems like people are just
“Years ago, there was like two back being happy ... You see peo-
bands to pick from for men; it was ple live more in the moment now:
a square and a round. Now, there’s a little bit more love showing, or
more than female’s. there’s so people treating themselves and
many different designs, metals, their loved ones because we’re not
thicknesses, dimensions of it,” promised tomorrow … i think
Perry said.
we’re going to have a really busy
While women (or men buying Christmas,” Perry said.
for women) predominantly com-
prise the customer base at Brand
Jewelers and David Charles Ltd.,
wrist watches remain a popular
item among male customers be-
cause they’re now viewed as a
piece of jewelry used to acces-
sorize rather than just a timepiece,
according to Perry.
Give your marketing a
throughout his career, Bran-
new direction with GPS!
dolini has noticed trends of
volatility in the jewelry market,
Logos, Business Cards,
which he said require jewelers to
be adaptable while finding cre-
Envelopes, Letterhead,
ative ways to increase sales.
Postcards, Flyers, Brochures,
“in this business, you have to be
Menus, Magnets, Signs,
able to change with surrounding Banners, Posters, Invitations,
things going on around you. i al-
Announcements, Thank You
ways guarantee my repairs and get
Cards, Christmas Cards &
a one-year warranty on the repairs
So Much More!
which nobody does in my busi-
ness,” Brandolini said.
Call (609) 704-1940
the fall and winter months are
and ask for Gabe, Gina
the busiest part of the year in the
or MarySusan.
jewelry business, and with cus-
tomer spending habits becoming 14 TILTON ST. | HAMMONTON
more liberal in recent years, Perry
DiMeglio Septic ,
Est. 1975 ~ DEP 03261 ~ Paul DiMeglio
Inc.
1 (800) 427-4617 ~ 561-1007 ~ 561-3597
491 White Horse Pike • Ancora, NJ
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