The G.O.O.D.S. Magazine Winter 2014 | Page 73

techniques of commercial art and popular illustration. colors, images, slogans, and popular products. Diego Rivera and Basquiat weren’t just making high quality art for the rich, but brought it to the everyman. Warhol loved America because the rich and the poor both consumed the same products, and it was his goal that his art would be consumed the way a Coca-Cola is consumed; ubiquitous, omnipresent, a symbol of the times for all and none, a cultural staple. In essence, Pop-Art is among the first forms of art to actively and unabashedly sample images and ideas from elsewhere, anywhere, commonly utilizing and expropriating popular aesthetics and ideas into a new substance; borrowing the popularity, or pop, of other ideas to attract the masses, many of whom may not be familiar with “high art” or the avant-garde. Parallel to Pop-Art’s ability to utilize pop-culture, hip-hop signaled in music the same method of borrowing, stealing, and using samples of others to craft a new art form, a new context, geared towards the masses, or “the streets”. It’s no coincidence that Warhol himself was very interested in underground music (having produced perhaps the most popular cult album of the 20th century Velvet Underground and The lyrics of Yeezus are particularly “Pop” oriented in parts