our digital age requires data ; historical customer data based on personal experience . The massive growth in available data , the development of algorithms and Artificial Intelligence ( AI ) is central to this trend . French banks , along with financial institutions across the world , are now heavily investing in this form of innovation .
Personalised email messages can be delivered to customers , blog content , offers and services can be tailored based upon previous activity online .
Chatbots
Chatbots are arguably one of the most exciting technological advances in recent years , allowing computers to communicate intelligently with humans using natural language .
They can provide customer support
services , asking a user to specify their problem , providing information or directing them to the appropriate place . Linked to social media profiles such as Facebook and Messenger , Chatbots work 24 / 7 .
The future is digital
For some people , digital advances may be confusing . At CA Britline we understand that not everyone wishes to communicate with a chatbot or use their bank purely for online transactions . For us , banking is about people as well , and we are always here to talk to and help our customers .
CA Britline is part of Crédit Agricole Normandie , one of France ’ s largest and oldest banks . We provide services to English speakers in France , Ireland and second home owners in the UK . Find out more :
britline . com