The Global Phoenix - Issue 4 The Global Phoenix - Issue 4 | Seite 2

EDITOR’S LETTER
Welcome to Issue 4 of The Global Phoenix!
In our Industry Features section for this issue we
are delighted to publish an article from the Berlitz
team on Culture and the Customer Experience.
Having experienced first-hand the differences
in the concept of customer care whilst living
in various countries within Europe, I found this
article to be a fascinating look at the subject from
a global perspective.
Chris Pardo of Plus Relocation shares how to
Design a Mobility Program that Packs More
Punch and introduces us to 5 global mobility
strategies that will enhance talent management
effectiveness.
Our Global Focus is on the region of Asia;
far too vast to cover in just one issue, in this
edition we turn the spotlight on just a few of the
area’s diverse destinations: China, Japan and
the Philippines. Experienced DSPs share their
knowledge and insight, answering the same 10
questions we posed to each of them.
In our Promoting Excellence section, we continue
our series of articles Addressing the Needs of the
Accompanying Family. In this issue Michele Bar-
Pereg of Relocate Yourself discusses The Working
Spouse Factor and we look at Ensuring Relocation
Success for Families with Children.
We are sure you will enjoy this fourth edition of
The Global Phoenix!
SARAH L ANGMEAD
EDITOR, FOUNDER
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www.theglobalphoenix.org