At EuRA we represent and promote the work of both sectors through education
programmes, networking and knowledge sharing events and forums for communication
between the stakeholders. This also includes direct provision of member services such as
support, quality assurance and individual certification. My key role is to coordinate the work
of the EuRA teams so that we can deliver services to members and the wider corporate
community in the following key areas:
Quality assurance v ia the
EuRA Global Quality Seal, an
independently-audited process
management certification system for
EuRA Members delivering relocation
and mobility servicesIndividual
training and educational certification
programmes
Working with other
organisations
around the world
involved in the
support of mobile
populations
Providing
opportunities
for members
to meet and
network
Knowledge
sharing with the
global mobility
industry and the
wider corporate
community
In this case study I will outline
the four main principles of
conscious capitalism and
its theoretical framework.
I will also look at how
these principles differ from
traditional corporate ‘Social
Responsibility’, how at EuRA
we are becoming a conscious
business and how we hope to
promote this philosophy out
to our wider industry.
I first came across the concept of conscious capitalism where it began, in the USA. As
part of our commitment to keeping costs low in order to maximise the development of
member services under our existing Corporate Social Responsibility policy, myself and
colleagues had rented an apartment in Seattle while attending a conference. This was
cost-effective compared to staying in a hotel, which was a much more expensive option.
Next door to the building was a Whole Foods Market, a supermarket with a huge
range of organic foods. The concept of the store was intriguing and it was a far better
supermarket than any I had seen in my many years of travelling throughout the USA.
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