REPUTATION ASSET
The last element to support your ROI equation is reputation. How many of you have heard the saying, “People do business with those they know, like, and trust.” The reaction to that is a resounding “YES!” A positive reputation elevates trust, distinguishes you from your competitors, and intellectually sets you apart. Be prepared. Do your research. Doing your homework will increase your value, leverages speaking opportunities, and increase collaboration. Here are a few outcomes from having a stellar reputation: media interviews, podcasts, industry-related panels, and conferences. These engagements can expand your industry footprint.
When you derive most of your business from the internet, here are statistics to keep in mind. According to The Local Consumer Review Survey, “90% of consumers trust online reviews as much as personal recommendations.” Reputationx.com found that “58% of Fortune 500 executives believe reputation management should be a core part of every organization’s marketing and branding strategy.”
Remember: Money + Support + Reputation = Presentation ROI
Here are three tips to help build your reputation:
1. Know the value proposition. When you make a promise, deliver on that promise!
2. Know what people are saying about you online and through word of mouth. Be visible.
3. Know what your client wants. Use social media to build content to be an expert.
MONEY + SUPPORT + REPUTATION = PRESENTATION ROI
Defining your Presentation ROI:
1. Who is your Audience?
2. What is your desired ROI for your presentations?
a. Money – (Sales goals, registration goals, etc.)
b. Support – (Referral, volunteers, etc.)
c. Reputation – (Building brand, Connections, etc.)
3. How will this ROI contribute to the growth of your business or organization?
For more information on Presentation ROI, visit us at https://www.HeroicVoiceacademy.com.
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