The Gentleman Magazine Issue 14 | April 2019 | Page 14

HUBLOT NAMES BREAKOUT ASIAN MUSICIAN
MYRNE AS FRIEND OF HUBLOT
Known for refining the art of fusion with its timepieces,
luxury Swiss watchmaker Hublot kicks off 2019 with a bang,
announcing sought-after local DJ/Producer MYRNE as
Singapore’s first Friend of Hublot.
At just 23 years old, MYRNE – whose real name is Manfred
Lim – has made waves since his debut in late 2015 and is
already a firm fixture on the electronic dance music scene.
With a unique blend of R&B, future pop and mainstage energy,
he has become the first Singaporean to perform alongside
EDM heavyweights at Belgium’s iconic Tomorrowland festival
and Ultra Miami in 2018.
HUBLOT LOVES MUSIC: THE STORY OF HUBLOT &
MYRNE
Anchored in the present, always evolving, and at the forefront
of new advances in technology and fundamental research
into new materials, Hublot remains committed to traditional
expertise in creating timepieces which bear the mark of the
most talented master watchmakers. In this way, the brand
represents the Art of Fusion between watchmaking culture
and cutting-edge technical developments, connecting both the
past and the future, tradition and innovation. In the words of
Hublot's CEO, Mr Ricardo Guadalupe, "We are not breaking
with the past. On the contrary, we are paying homage to it by
connecting it to the future".
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In a similar vein, MYRNE was classically trained in music from
an early age, having been around traditional forms of musical
instruments for the better part of his formative years. Since
adolescence, he has experimented with traditional indie/rock
four-piece bands, and has found his passion in the seamless,
limitless world of electronic music. To MYRNE, music is all
about pushing the boundaries of communicating through
sound and he looks forward to carving out a newer, more
distinctive path in his musical career. This resonates well with
Hublot’s spirit of innovation – always looking to the past whilst
simultaneously bringing its timepieces into the 21st Century.
Formerly the first and only Asian artist signed to Grammy
Award-winning Diplo’s Mad Decent label, the rise of his
popularity on streaming platforms Soundcloud and Spotify
has seen the rising icon sign a new, exclusive multiple-record
deal with Ultra Records this year. The first Singaporean artist
to be signed to the hitmaking label, MYRNE once again breaks
new ground, breathing fresh air into the global and local dance
music scene.
HUBLOT’S FIRST FRIEND OF THE BRAND IN SINGAPORE
Sharing what it means for him to join the brand’s big league
of international friends, which includes the likes of Brazilian
footballer David Luiz, Romanian World Number 1 tennis
player Simona Halep and global artist DJ Snake, MYRNE says,
, Security in Motion”