Burberry Group PLC
•Ownership– public limited company
•Type of retailer – Multi channel retailer
•Size of store according to number of employees – Large Business
•Turnover- 2016= £2,514,700,000
•Type of activity – Non food, - Non store, Store
•Pricing Policy - Premium pricing
•Range of merchandise – women, men, children, leather goods, accessories.
•Method of customer contact – Online, Face-to-Face, Mail Order
•Location – Out-of-town/In-town. Conssecions in premium department stores.
The Body Shop PLC
Ownership- Holding company
•Type of retailer: Multi-Chain-Retailer
•Size of store according to the amount of employees: Large business
•Turnover-2016= £404,100,000
•Type of activity: Non Food, Non Store, Store
•Pricing Policy: Economy pricing.
•Range of merchandise: Beauty Products, Make-Up, Skincare for men and women
•Method of customer contact Online, Face-to-Face, Mail order, phone lines
•Location Local, In-town/Out-of-town . Local high streets and shopping centres.