John Lewis
•Ownership– Partnership
•Type of retailer – Department store
•Size of store according to number of employees – Large Business
•Turnover- 2016= £9,748,800
•Type of activity – Food, Non-Food, Store, Non-store
•Pricing Policy - Mainly Premium pricing
•Range of merchandise – Apparal, homeware, electrical, food, toys. Also services such as opticians, bureaux de change, beauty services and personal styling.
•Method of customer contact – Online, Face-to-face, Mail Order, Phone Lines.
•Location – In-town/ out-of-town, Mostly retail parks or large shopping centres.
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