The Felixstowe Flyer FelixstoweFlyer_Jun2018_For_Web | Page 34

The Flyer Advice
Business
Tips for Advertisers
Last month we
talked about
checking the
number of
magazines
which are
actually being
delivered by
the publication
before you
Adrian Bradshaw choose to hand
your hard-earned
Flyer Group Media money over.
We distribute
100,000 Flyer magazines each and
every month. We also explained
what the difference is between the
Readership fi gure quoted and the
Distribution fi gure – if you’d like to go
back to a previous copy of my Tips for
Advertisers you can fi nd them on line
at www.fl yeronline.co.uk. This month
I thought I’d give you some tips on
making your advertising pound stretch
that bit further. So following on from
last month’s tips on readership verses
delivery of the publication you choose
to advertise in. There’s nothing wrong
with asking the publisher where they
are delivered and then asking some
of the businesses in that area if they
regularly receive their copy. Also one
point which is often missed is asking is
this a monthly magazine or delivered
perhaps quarterly? You’ll need to know
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this to guide you as to what to put into
your advert. There’s no point putting in
a November sale advert in a magazine
which is going to still be lying there in
December or even January. So do bear
that in mind when writing the copy
for your advert. Does the publication
also have an in-house design team
who will come up with ideas for your
advert for you free of charge? Or
are you expected to create your own
advert including the artwork for your
logo and all the wording yourself?
Has the magazine you ar