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LAST MONTH MARKED THE seventh successful year for The Campaign for Wool ’ s annual ‘ Wool Week ’, which took place from the 10th – 16th October .

Retailers across the UK from leading fashion , interior and craft brands , united with a host of events in London to highlight and educate consumers on the natural benefits of wool . The seven woolly-filled days gave the public the opportunity to participate in an exciting line-up of activities which took place across the country . Highlights included :

WOOL BNB : LIVING WITH WOOL

To mark the celebrations , The Campaign for Wool opened the first ever ‘ Wool BnB ’, where everything from interiors to fashion was made of Wool .

The BnB , located in London , welcomed guests to a cosy sitting room and snug entirely decorated with wool products . Bedrooms were fully equipped with luxury wool filled mattresses , pillows , duvets , cosy blankets and nightwear , bringing to the forefront the benefits of wool in aiding a good night ’ s sleep . The Campaign for Wool brand partners kitted out the whole house including a woolkin wardrobe showcasing iconic wool pieces from prestigious brands across luxury , fashion , interiorsand craft . Under one roof , The Campaign for Wool demonstrated how living with wool can be beneficial from head to toe , ceiling to floor and everything in between .

For the 7th year , high street retailers and brands united to celebrate Wool Week and ‘ all things wool ’ supporting The

Campaign for Wool through Autumn collections , stores and online . Key activities took place to promote wool as a natural , renewable and biodegradable fibre at John Smedley and Bicester Village , Jack Wills , Bella Freud , Johnstons of Elgin , Walker Slater , Jigsaw , Genevieve Sweeney , Marks and Spencer , Smalls and others . Bicester Village had a complete wooltakeover , commencing with the launch of a wool pop-up boutique featuring Chinti & Parker , Pringle of Scotland , John Smedley , Brora , Markus Lupfer , Crumpet , Johnstons of Elgin and Ross Barr . All other boutiques around Bicester Village brought wool to the forefront and retailers taking part in Wool Week used the late night opening on Thursday 13th October for Wool Night Out .

WOOLLY HAT DAY

On Friday 14th October , The Campaign for Wool teamed up with its friends at ‘ The Mission to Seafarers ’ to fundraise and support their incredible work . For Woolly Hat Day , they encouraged all the wool loving community , commercial and individual , to host an event - it could be knitting hats , scarves or maybe examining details and techniques of the fisherman ’ s sweater - a history discussion around the classic gansey perhaps .

The organisation was founded to assist seafarers in times of trouble across the world . Missiontoseafarers . org

DESIGN CENTRE , CHELSEA HARBOUR : ‘ BAAATIQUE ’ HOTEL

Design Centre , Chelsea Harbour , Europe ’ s leading design destination , partnered

The Campaign for Wool , showcasing wool from some of the most prestigious names in the interior design industry , with the ‘ Baaatique ’ Hotel installation , specially commissioned for the event . Part of a wider trend in hospitality design to create more multi-functional spaces , it was a witty take on work , rest and play .

ALEX JAMES : SLOWING DOWN FAST FASHION

A new and exciting documentary , Slowing Down Fast Fashion , presented by Alex James , was screened during Wool Week , at The Campaign for Wool

BnB . Revealing the issues relating to global fashion production , Alex took a deeper look into the world of fibres and assesses the benefits and issues relating to biodegradability , landfill and safety . The film is now available to download on Amazon Prime .

# WoolWeek # ChooseWool # Wool www . campaignforwool . org / @ Campaignforwool

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