The Farmers Mart Jun/Jul 2016 - Issue 46 | Page 63

Dairy The Future Is Global For UK Dairy The UK dairy industry has tremendous potential for growth on a global stage, and the ambition and determination to succeed, said Dairy UK Chief Executive Dr Judith Bryans. »»THE GROWTH OPPORTUNITIES TO boost dairy exports were highlighted during the annual Dairy UK seminar – ‘Going Global: Exports and Dairy’s Future’ – held at the Royal Garden Hotel in Kensington, London, on 29th June. Dr Judith Bryans, said: “Exports are a crucial part of growing and strengthening the dairy industry. The events of the last few days are bound to have a profound impact on our industry and we must ensure we take all the right steps to make our sector more resilient, competitive and profitable. ‘we must ensure we take all the right steps to make our sector more resilient, competitive and profitable’ “Other dairy exporting countries have followed successful paths and set interesting examples in terms of industry- government cooperation to foster growth and develop exports. We can learn from these experiences and ensure that the UK has efficient and cost-effective systems that support export growth while preserving consumer confidence in the safety and quality of UK dairy products.” Throughout the day experts from the UK and global dairy industry discussed how to make current export systems more efficient and cost-effective. Paul Vernon, Vice-Chair of Dairy UK, said: “UK dairy exports have been growing steadily, satisfying the rising demand of dairy products in emerging countries. Our new export strategy identifies key target markets and priorities to effect real change in growth and competitiveness in the international market place. “Our strategy puts in place a programme of recommendations and actions to create a one-stop shop for dairy exporters, remove trade barriers, establish worldclass audit practise and improve the export certification regime.” During the afternoon Will Armitage of Defra’s Great British Food Unit also outlined how the Government can support the industry in order to help facilitate dairy exports and Lone T. Mortensen from the Danish Ministry of Environment and Food spoke about dairy exports in Denmark. Drawing on the example of Ireland, John Jordan, Chief Executive Officer of Ornua Foods Europe, said: “An effective export strategy must be deliberate – it requires focus, investment and commitment. It is vital to build sustainable routes and develop a strong understanding of both the supply chain and the value chain.” Jacqueline Pieters, Global Head of Food & Agri Sector Banking at Rabobank, also looked at emerging markets. She said: “There are different types of uncertainty that need to be considered when entering new markets. In emerging markets in particular it is important to manage country specific or regional risks, consider the competition, and understand what is driving demand and supply in the market.” Silostop on show »»SILOSTOP IS LAUNCHING AN orange & black film – SilostopMax – aimed at eliminating surface spoilage on any silage clamp, at Livestock Event (July 6-7, NEC). Worldwide trials confirm that dry matter loss is reduced by up to 50% in the top metre of silage, and at 80 microns thick, it is easy to handle and apply. Jennifer Hitchman, technical manager, Silostop says, “The new product is in a league of its own, and offers farmers increased aerobic stability – boosted by up to two and a half days – ensuring the silage on the face of the clamp and in front of the cows stays fresh and nutrient-rich for longer. The strong, stretchy, film contains seven different layers, and with only one layer to apply, reduces labour costs as it’s so easy to apply.” SilostopMax has special oxygen barrier properties proven to be 100 times more effective than conventional silage sheeting, and with cows having a sense of smell 60 times stronger than humans, it’s vital to feed fresh forage to achieve optimum dry matter intakes. www.silostop.com www.farmers-mart.co.uk Jun/Jul 2016 63