The Farmers Mart Feb-Mar 2021 - Issue 73 | Page 78

78 MACHINERY FEB / MAR 2021 • farmers-mart . co . uk
78 MACHINERY FEB / MAR 2021 • farmers-mart . co . uk

New General Manager for Merlo UK

Merlo UK Limited have appointed Shaun Groom to the position of General Manager .

Charlie Lane Joins Merlo UK

Merlo UK Limited are pleased to announce the appointment of Charlie Lane to the newly created position of Network Development Manager .
SHAUN joins Merlo UK from having previously spent 15 years with Austrian agricultural machinery manufacturer Pottinger , the last 8 years as the Director & General Manager of Pottinger UK .
“ It is a real privilege for me to be joining the established and well respected Merlo UK team . As a wholly owned subsidiary of the Italian family owned Merlo Group we can offer our dealers and customers a stable , dependable partnership for the long term ” comments Shaun .
“ Ongoing investment in people and facilities at Merlo UK ensures we have local support available for the full range of innovative Merlo products . A fully stocked UK parts warehouse , nationwide field-based service and sales support is now further enhanced by extensive
development of the offices , parts warehouse & training facilities at our Ringwood based headquarters ”.
“ We stand ready to support our dealers and customers across the nation to ensure they can operate efficiently and effectively , even during the continuing difficult times as we face the current Covid-19 pandemic ” concludes Shaun .
THIS new role is a further sign of the investment taking place at Merlo UK . Having committed strongly to the UK in recent years , Merlo has elected to continue to base all commercial operations within the UK including a fully stocked parts warehouse .
“ I can say it is a real privilege for me to be joining the established and well respected team at Merlo UK ” comments Charlie .
Having amassed more than 11 years ’ experience
in the agricultural machinery industry , working initially at retail level , but more latterly for respected machinery manufacturers , Charlie has great experience in supporting machinery dealers to grow their business .
“ We are really pleased to have Charlie on board as part of the Merlo UK team ” says Shaun Groom , General Manager of Merlo UK . “ Continued investment in product , infrastructure & people ensures we have lots to offer dealers and customers alike .
Charlie will play a key part in growing the Merlo presence even further in the UK ”.
“ It is a very exciting time to be joining the company displaying such a strong commitment to their UK customers and dealers alike . I can ’ t wait to get going ” concludes Charlie .

MERLO UK SUPPORTS WOMEN IN AGRICULTURE AND CONSTRUCTION

DEFRA estimates that women make up ONLY 28 % of the British Agriculture Workforce and according to the Women in Construction Summit , women ONLY make up 11 % of the 2.1 million people who get employed in the Construction industry .
To help address this , Merlo UK are starting off the New Year by announcing an exciting campaign that the company ’ s very own marketing Co-ordinator Emily Traverse is spearheading . For the next 12 months , they will publish on the third Friday of every month on their social media pages , a profile of an amazing woman who works in either the agriculture or construction industry . Emily feels it is so important to encourage young women and girls to pursue careers in male dominated industries and for them to know that they can do anything !

‘ women make up only 28 % of the British

Agriculture Workforce ’

She will be discussing with these 12 amazing women what their job is , the history of their job and any challenges they have faced by being a woman in the industry and how they overcame them .
Merlo are very committed to help promote the successful women engineers , farmers , contractors and sales managers in these industries and in so doing inspire more to follow in their footsteps .
Emily concludes : “ I would like to thank all the women who have agreed to take part in this campaign . This campaign is helping to educate and engage with young women and girls , underlining the important part women ’ s roles play in agriculture and construction .