The Farmers Mart Feb/Mar 2016 - Issue 44 | Page 70

Russells

His experience there enabled
him to see things both from a
manufacturer’s and marketing
perspective. He then took up
a post with Case New Holland
as a product specialist in the
precision land management.
Being at Basildon gave him
valuable product insight as well
as the opportunity to see the
dealership operation from a
big manufacturer’s standpoint.
Another bonus was being able
witness how things were run

within many other dealerships.
I asked Justin why: “I found
many that had some excellent
customer management systems
and some new ideas”,” he
said.
Then, in mid-2015 with the
acquisition of Hallmark well
under way Justin was given
the opportunity to return
to Russell’s and head up
Boroughbridge branch to kick
off the new structure. Again
another opportunity too good

The new Rapid A…
a powerful drill for future farming

SeedEye

Rapid A offers a new design and a series of new innovations which reduce the
maintenance, improves the performance and makes drilling simpler. Rapid can be
equipped with the unique SeedEye counting technology. Farmers can now set the
number of seeds per square metre without needing to perform calibration tests.

www.vaderstad.com

70 Feb/Mar 2016 www.farmers-mart.co.uk