The Farmers Mart Feb/Mar 2015 - Issue 38 | Page 19

Events

Understanding what
customers want
spotlighted at NBA
Beef Expo 2015

an annual

festival of british beef

Major focus on changing lifestyles and
demands at industry showcase event.
»»Helping farmers and
processors to boost their
bottom line by getting to grips
with the changing lifestyles
of modern consumers, will be
a key element of this year’s
National Beef Association (NBA)
Beef Expo.
The showcase industry event
at York Auction Centre, on
Thursday May 21, will be putting
the spotlight on what shoppers
want, in addition to offering
beef farm tours and exhibiting
the very best in pedigree
and commercial cattle at the
National Spring Spectacular
Show.
The presentation on meeting
the changing lifestyle of today’s
consumer is designed to
provide the beef sector with
a better understanding of end
users, and to help it to better
meet customer expectations. It
will include changing consumer
fashions and world cuisine as
well as the continuing growth
of ready meals, fast food and
dishes that are quick and easy
to cook.
In addition, there will be
a butchery competition and
demonstration, plus a cookery
demonstration from celebrity
Yorkshire chef and consultant
for all things food, Steph
Moon.
Chairman of NBA Beef
Expo Richard Tasker, said:
“Understanding what people
want when they go to their local
butcher or supermarket, and
then satisfying that demand, is
a crucial component in creating
a more profitable business.

“If you are a beef farmer
or processor, our consumer
seminar will be a must-attend
part of Beef Expo 2015 if
you are looking to create a
sustainable enterprise for the
future.”
The consumer focus is a
new element to this year’s
event, which is a red letter
day in the beef industry
calendar. However, NBA Beef
Expo retains the traditional
elements that have made it
the showcase annual event
for the sector, including the
£5,000 prize fund National
Spring Spectacular Show. The
programme brings together
the cream of British beef
breeding alongside classes for
novice exhibitors and Young
Handlers in the Future Beef
Farmer Challenge.
NBA Beef Expo is also an
opportunity to meet breeders
and find out more from
breed societies which will be
attending, and to learn about
the industry’s latest technical
developments. Three seminars
will be focusing on key
changes and how farmers can
introduce them on-farm: EID
benefits to the Beef Industry;
VIA the future of grading; and
remote cattle management.
Plus, a packed trade stand
area will bring together the
latest nutritional developments
and new equipment.
Visitors are also invited
to book a place on the farm
tours which take place on
Wednesday May 20, the day
before the main Expo event.

‘This is the best opportunity
of the year to network, meet
potential new customers and take
home new ideas than can help
add profits to your business’
Three East Yorkshire farms
will be welcoming visitors
to find out more about their
pedigree and commercial
cattle enterprises, and there
will also be an opportunity
to visit a potato grading and
marketing operation for those
interested in diversification.
Tickets for the tours are strictly
limited to 300, with tickets
priced at £25.00. There is
also the opportunity to buy the
tickets in conjunction with the
tickets for Beef Expo 2015 and
these are priced at £30.00 for
NBA members or £35.00 for
non-members.

Richard said: “NBA Beef
Expo 2015 is shaping up to be
a tremendous Beef showcase
event, and we are looking
forward to welcoming what we
hope is a huge crowd to York
Auction Centre.
“There will be something for
everyone involved in the beef
sector, whether your interest
is in pedigree breeding and
showing, or making the most
from your commercial herd. This
is the best opportunity of the
year to network, meet potential
new customers and take home
new ideas than can help add
profits to your business.”

www.farmers-mart.co.uk Feb/Mar 2015 19