The Farmers Mart Dec/Jan 2014 - Issue 31 | Page 9

LAMMA 2014 PREVIEW NEW HEADLINE SPONSOR AND NEW VENUE FOR LAMMA 2014 AGRIBANK, launched earlier this year, is headline sponsor for Lamma 2014, which will take place on 22 and 23 January in its new location at the East of England showground, Peterborough. The bank, headed by Frank Sekula and Matthew Smart, who are also involved in farming, provides agricultural asset finance. Mr Sekula said: “Although the AgriBank name is relatively new, the reality is our team has been providing these services for many years through ECF. Lamma will present a great opportunity to re-connect with existing and new customers and put the AgriBank name firmly on the map.” Celebrating its 33rd anniversary in 2014, LAMMA has developed from a local show with just 50 exhibitors and 2,500 visitors, to become the UK’s largest farm machinery, equipment and agricultural services show in the UK. In 2013 the show boasted nearly 800 exhibitors and attracted in excess of 40,000 visitors from the UK and overseas, reinforcing its reputation as the highlight in the agricultural machinery calendar. It is this success that decided the show’s organisers to relocate for a third time in its history, this time to the East of England Showground, Peterborough. Cliff Preston, LAMMA Event Director says: “LAMMA prides itself on being the UK’s leading farm machinery equipment and services show and we are dedicated to offering a show that can continue to develop and provide both exhibitors and visitors with the best possible experience. After a lot of discussion and consultation with the market, we’ve decided to make the move to do exactly that. “The new location is ideal as it will both allow for the show’s growth and will also help us to overcome many of the challenges visitors and exhibitors have highlighted – specifically by making access easier for both exhibitors and visitors. Despite the continued sucess and growth, the show will be staying true to its roots. “Although the location is changing, the fundamentals of the show most definitely are not,” says Cliff. “We are committed to preserve the unique heritage and the friendly and informal atmosphere of the LAMMA show. It remains, at its heart, an easy and free to attend event for farmers to see the latest agricultural machinery, equipment and services from around the world. Open from 7.30am – 5.30pm on 22 January and 7.30 – 4.30pm on 23 January, free admission and parking. Early bird breakfasts are on offer for those arriving before 8am. SPALDINGS BRING NEW ATV SPRAYERS TO LAMMA 2014 Following a record monthly turnover in September 2013 with sales exceeding £3m, Spaldings is set for another successful year. The Lincoln-based company’s stand at LAMMA 2014 will showcase some of their biggest products, including the ATV Sprayers and new Livestock range, the Rotary Sweeper and the Double Off-Set Topper. Visitors will see Spaldings new range of ATV Sprayers and accessories with an option from 55 litre units to 200 litre units alongside a range of universal fitting booms and boomless nozzle kits. The new Rotary Sweeper can be mounted on the front or rear of any tractor and can work with or without the collector and on an angle. To read more, visit www.farmers-mart.co.uk The latest expansion of the business includes an extended range of livestock products. “Moving forward, we hope to raise awareness that Spaldings is not just a replacement parts company, but that all your farming needs - from consumables to parts and grounds maintenance- can be found in our catalogue and at our stand at LAMMA,” says Roger Chase, previously Agricultural Sales Director and now overall Sales Director for Spaldings. View the latest catalogue a