The Farmers Mart Dec/Jan 2014 - Issue 31 | Page 10

LAMMA 2014 PREVIEW

N-ice tyres! Mitas tyres
fit the world’s biggest ice
cream van at LAMMA
Probably the most unusual sight at the LAMMA show this year will be
a giant ‘vRS’ ice cream van. The Mitas-tyred, 5.5 tonne, 21’-long vehicle
was created by ŠKODA for the Octavia vRS TV commercial. Mitas will be
handing out ice creams from it on their stand number B57 at the show.
ŠKODA UK set Farmers Tyre in
Leamington Spa the challenge of
making the wheels for the outsize
machine. “The height and width
matched a Mitas tyre that we hold in
stock”, said Jon Moreton, Managing
Director. “We have been selling
Mitas for 15 years, and they have a
very wide range of dependable and
affordable tyres. It’s always great to
do something weird and wonderful
outside our bread and butter work.”

‘It’s always great to do
something weird and
wonderful outside our
bread and butter work’
The giant vRS ice cream van was
specially built to promote the launch
of the new Octavia vRS – the fastest

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Dec/Jan 2014 FarmersMart

Octavia ever. In the TV advertisement
it features alongside other souped-up
versions of everyday gadgets, including
a giant toy trike, a lawnmower with
dragster-style exhausts, and the vRS
Man-Pram.

‘We have been selling
Mitas for 15 years, and
they have a very wide
range of dependable
and affordable tyres’
Jon Ward, UK Managing Director
of Mitas Tyres said: “It’s great to see
our tyres on this amazing vehicle. The
success of our range has a lot to do
with the excellent relationships we have
with companies like Farmers Tyre - they
appreciate our focus as specialists in off
road tyres.” Mitas offers over 1,000 sizes,

and holds over £1million-worth of stock
in the UK.
Heidi Cartledge, Head of Marketing at
ŠKODA UK comments: “The Octavia
vRS is not your average family car, and so
we created an ice cream van that is also
far from average! The giant ice cream
van has been touring the UK, offering
members of the public a fun sense of
what you could experience if you vRS’d
your life.”
The giant vRS ice cream van has been
travelling the UK in a promotional tour
handing out free ice cream. Mitas will be
doing the same at LAMMA – whatever
the weather - and the Octavia vRS will be
there too.

‘The giant ice cream
van has been
touring the UK’

To read more, visit www.farmers-mart.co.uk