THE ESTATE OF GENERAL IDEA Life & Work | Page 37

General Idea Life & Work by Sarah E.K. Smith During the 1980s the poodle was a key formal device General Idea employed to represent themselves as queer artists. They seized on the poodle as a means of selfrepresentation due to the animal’s “banal and effete” presence and used it to speak to normative understandings of sexual roles.1 The group continued to exploit the poodle motif, most notably in P is for Poodle, 1983/89, a photographic portrait in which the artists are dressed as dogs. The imagery in Mondo Cane Kama Sutra was featured in the prestigious art publication LEFT: General Idea, P is for Poodle, 1983/89, chromogenic print (Ektachrome), 75.9 x 63.4 cm, edition of three with one artist’s proof, various collections RIGHT: General Idea, Mondo Cane Kama Sutra (detail), 1984, fluorescent acrylic on canvas, 243.8 x 304.8 x 10 cm, Collection General Idea Artforum, as a work titled Triple Entendre, 1983, and in a 1983 issue of the artists’ publication FILE Megazine, as well as in their video Shut the Fuck Up, 1985. Shut the Fuck Up 1985 37