The Essential Guide Magazine Culcheth July - August 2014 | Page 53

LIVE LOCAL? BUY LOCAL!

far too large for us to ignore. As a result,
as a part of our continuing professional
development, we at Alba include training
on verbal and non-verbal communication
skills and behaviours.

Our ultimate goal is to eliminate pain
and maximise your quality of life, and
so we feel providing training to our
chiropractors in the importance of the
doctor-patient relationship will make us
more likely to achieve this goal.
So what about what your doctor thinks
of you?
As a health care practitioner, it is very
easy to make assumptions about people
based on their past medical history,
whether they are able to work or not,
whether there is litigation pending for
the complaint they present to us, and for
a myriad of other reasons.
Studies have been done to show that,
simply put, the more the practitioner
thinks you will get better, the more likely
you are to get better. We therefore spend
time training our staff on the importance
of NOT pre-judging someone as

‘less likely’ to respond to the care we
provide, as the power of how we think
can be detrimental to their outcome.
As a result, hopefully, when you attend
Alba Chiropractic Clinic, you will always
feel welcomed, listened to, understood,
and cared about – which all sounds a
little cheesy, but is far more important
than many people realise!
If you have not been to Alba
Chiropractic Clinic before, and
would like to have a consultation
with us, please make the most
of our discount voucher in this
magazine!

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Please call 01925 766742

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