The Essential Guide Magazine Culcheth July - August 2014 | Page 52

Essential Feature

How important
is it that you like
your health care
practitioner?
At Alba, we strive to provide an
environment
that
people
feel
comfortable in, and enjoy being a part
of. From the welcome you receive from
the reception staff when you arrive, to the

advice you are given!
Why does whether you like
your doctor actually matter?
There have been widespread
studies to show that there
are two main effects driving
how much you respond to the treatment
you receive from your health care
practitioner:

responds to the treatment the chiropractor
provides

well known as placebo effects –
psychological, emotional or social
effects stemming from the interaction
with the chiropractor

one to one time
with your Chiropractor - it has always
been important to us that we build good
relationships with our patients because
we want them to like us! But actually
how important is this to whether you
will get better or not?
The power of the doctor-patient
relationship
is
often
massively
underestimated. What you think of your
doctor, and what your doctor thinks
of you, affects the likelihood of you
responding well to the treatment and
52

The non-specific effects are being
increasingly recognised as a significant
factor in your overall response to
the care you receive. They include
things like: your personal treatment
expectations; your chiropractor’s empathy
and how well he/she demonstrates this;
your chiropractor’s communication style
and skills; and the overall relationship
you have with your chiropractor.
This does all sound a little ‘wishy washy’,
and some people might prefer we focus
our ongoing training on honing our
technique skills, or diagnostic skills
for example. But the impact that these
non-specific effects have to the overall
outcome of the patient’s treatment are

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