FEDERATION OF ENGINE RE-MANUFACTURERS
Imexpart rebrands to UPG UK & Ireland
n Leading parts distributor, Imexpart Ltd( IMEX), has announced it will be rebranding as UPG UK & Ireland. This decision comes two years after the two powerhouse companies, Imex and UPG, merged to offer the market a wide product portfolio or top-quality parts and unrivalled customer service.
Since joining forces in 2023, the businesses have undergone a period of strategic development, refining internal operations, modernising customer engagement and expanding its product offering. The name change for Imex brings the brand identity into full alignment with its parent company and global vision.
Martin Butterworth, Managing Director of Imex, said,‘ This isn’ t just a name change, it’ s a strategic reset. Since becoming part of UPG in 2023, we’ ve strengthened how we work, invested in our people and systems and realigned our approach with the trade. Rebranding as UPG UK & Ireland reflects that transformation and better positions us for the future.’
The new identity reflects the company’ s commitment to its UK and Irish customer base, while leveraging the benefits of being part of a global automotive group. Customers can continue to rely on the same trusted team, now operating under a brand that reflects its international reach and long-term company vision.
Universal Parts Group( UPG) is a South African-based automotive company with a growing global footprint. UPG’ s head office and core administrative function operates
from its world class facility in Witfield, Boksburg in Johannesburg, South Africa.
Founded in 1986, Imex has been a key player in the automotive parts distribution sector, specialising in replacement parts for trucks and engine parts catering to car, van, truck, and bus applications. With over 80 dedicated employees and depots strategically placed across the UK, including the North, Midlands and Central South of England, Imex has consistently delivered excellence to its clients nationwide.
14 The Engine Rebuilder Issue 03