The Dream Box_March 2018 Edition_Theme_Artists Today March Edition_v1.1 | Page 20

SOMEONE WISE
organize
#WeLoveYouSkidRow
Carnival for homeless people on his
30th birthday. From past several
years he is been serving people and
has even decided to turn this
Carnival into a non - profitable
business.
Baldoni is not only a successful
actor but an entrepreneur too who
started his first ever company
Wayfarer in 2013. He started the
company with the aim to inspire
and live life on purpose and to
celebrate and elevate the human
experience. He built it around the
idea that content can do more.
According Baldoni, “That purpose -
driven content that connects you
back to who you are, that inspires
you, that reminds you of
something, that teaches you
something, that gives you a lesson,
is needed which can make a
difference”.
Justin and his team has turned
Wayfarer
into
a
profitable
successful story. With a 400%
revenue increased in past few
years baldoni has now a team of
eight full time employees and
countless numbers of freelance
directors and commercial reps who
produce
documentaries
and
branded content. Soon the brands
THE DREAM BOX
like Wells Fargo, Ford and Subaru
knocked the doors of Wayfarer.
Have you ever thought about the
discrimination and differences
between a man and a woman?
Have you ever wonder masculinity
as a problem in the society? Why
others ask us how to be the man or
a woman? Why it is always defined
how a man should act or what a
woman should wear, what’s
attractive, or what should be our
interests or hobbies? Justin Baldoni
realized and introduced the
concept to be the “man enough”
which was later spotlighted by
Wayfarer through a dinner
conversation to tackle the cruel
things like marriage, infertility,
porn, and gender pay gap. Justin
hopes it could redefine these
traditional masculinity in America.
The timing couldn’t have been
more perfect for this concept and
Wayfarer turned the table of the
industry. It is the only show talking
about the traditional masculinity.
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