The Designers Studio - Magazine The Designers Studio - Issue ONE | Page 19

Gangs of New York [Image: Mario Testino]
THE SUITCASE
QUICK BITES
ARTISTIC DISPOSITION
ART VS. CREATIVE DIRECTOR
[Image: Mathew Guido]
The Creative Director
Also known as the ‘idea personnel’, they see
the bigger picture when it comes to the
fashion creative team dynamics. This kind of
director oversees the development of the early
phases of a project or concept. They take a
marketing goal or artistic idea and develop the
creative brief that will guide the overall
implementation. It’s their job to not only ensure
career development and that the client’s
objectives are achieved, but also ensures that
consumers are effectually reached.
The Art Director
If the Creative Director is in charge of
generating the idea behind the project, the Art
Director is the one that makes it a reality. Once
the concept is finalised, they work with a
production team to develop the aesthetics.
Taking on this role does require
some technical skills such as graphic or web
design, photography, editorial, art or animation
skills.
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