The Designers Studio - Magazine The Designers Studio - Issue ONE | Page 18

AfroGlitch [Image: Courtesy of AMILO by Lulu Mutuli] Where does the tech aspect come in?   This decision was informed by my time in New York. A lot of the stores I was working in were going out of business because they did not have an online presence. Instead of having a brick and mortar store, people are now building their online presence which makes them easy to reach and creates a seamless shopping experience. However, some focus more on the online presence, without really understanding the fashion elements as well. What DO you see AMILO being once you’ve started up again and have some years under the label?  Hopefully I will be online and have a warehouse. I'll also have a factory where I’ll be shipping things from. I’d like it be international and that would require creating relationships or partnerships with existing online brands. For instance, 2ManySiblings collection with ASOS. It’s those kinds of partnerships that I’m starting to see people are interested in what the African designer has to say. It has given me hope in the sense that there’s an open market that wants to wear African designers. Overall, what would make me happy is to see the brand come to fruition. Contact AMILO - E: [email protected]. W: http://lulumutuli.com www.tdsblog.com/lulu-mutuli-amilo/  |  17