The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 30

Conc l us i on I t i s i mpor t ant t hat you k eep moni t or i ng your campai gn. I nf l uence can be f i ck l e. Y ou don’ t want t o be t ai nt ed by wor k i ng wi t h an i nf l uencer who has l os t hi s or her r es pect . F or i nf l uencer mar k et i ng t o s ucceed, br ands have t o t r us t t hat i nf l uencer s wi l l r epr es ent t hem appr opr i at el y . The s ol ut i on comes back t o i nf l uencer s el ect i on. I f you choos e i nf l uencer s who have f ol l ower s wi t h a cl os e mat ch t o your t ar get mar k et , you have cr eat ed odds of a s ucces s f ul campai gn. I f bus i nes s es f ol l ow t hr ough t he s t eps I ’ ve out l i ned her e, and put t he ef f or t i nt o s ui t abl e i nf l uencer i dent i f i cat i on, t hen i nf l uencer mar k et i ng s houl d pr oduce s ound r es ul t s . i nf l uencer mar k et i ng wor k s hand- i n- hand wi t h cont ent mar k et i ng t o be t he mos t s ucces s f ul way t o mar k et your pr oduct s t hi s decade.