The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 30
Conc
l
us
i
on
I
t i
s i
mpor
t
ant t
hat you k
eep moni
t
or
i
ng your campai
gn.
I
nf
l
uence can be f
i
ck
l
e.
Y
ou don’
t want t
o be
t
ai
nt
ed by wor
k
i
ng wi
t
h an i
nf
l
uencer who has l
os
t hi
s or her r
es
pect
.
F
or i
nf
l
uencer mar
k
et
i
ng t
o s
ucceed,
br
ands have t
o t
r
us
t t
hat i
nf
l
uencer
s wi
l
l
r
epr
es
ent t
hem
appr
opr
i
at
el
y
.
The s
ol
ut
i
on comes back t
o i
nf
l
uencer s
el
ect
i
on.
I
f you choos
e i
nf
l
uencer
s who have
f
ol
l
ower
s wi
t
h a cl
os
e mat
ch t
o your t
ar
get mar
k
et
,
you have cr
eat
ed odds of a s
ucces
s
f
ul
campai
gn.
I
f bus
i
nes
s
es f
ol
l
ow t
hr
ough t
he s
t
eps I
’
ve out
l
i
ned her
e,
and put t
he ef
f
or
t i
nt
o s
ui
t
abl
e i
nf
l
uencer
i
dent
i
f
i
cat
i
on,
t
hen i
nf
l
uencer mar
k
et
i
ng s
houl
d pr
oduce s
ound r
es
ul
t
s
.
i
nf
l
uencer mar
k
et
i
ng wor
k
s hand-
i
n-
hand wi
t
h cont
ent mar
k
et
i
ng t
o be t
he mos
t s
ucces
s
f
ul
way t
o
mar
k
et your pr
oduct
s t
hi
s decade.