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Storming Showman’s Show 2017
Sandwiched Between Ophelia and Brian
Above and Below: The many ‘faces’
of the Showman’s Show.
D
espite being
sandwiched between
hurricane Ophelia and storm
Brian, such is the popularity
of the Showman’s Show that
it still managed to attract
event professionals in their
droves. Organiser, Lance
Show & Publications Limited,
states that exhibitors
have been quick to
praise the UK’s
leading exhibition for
festival and outdoor
events, and are
delighted with the
visitors that they met
at Newbury
Showground in
October of last year.
Johnny Lance, Event Director
explained: “Despite weather
warnings galore in place for the
build, show days and
breakdown, early indications
are that the 2017 Showman’s
Show has been well received by
visitors and exhibitors alike. It
was clear to see that the
exhibitors had put a
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tremendous amount of effort
into their stands and there
were some really interesting
new products on display which
is great news, not only for
attendees but for the industry
as a whole. Walking round
there was a real buzz and you
could tell that business was
being done. Feedback from
exhibitors thus far is really
positive. They have met existing
clients and taken enquiries for
new projects which is what it’s
all about to be honest.”
Anne Johnston, Star Events’
Business Development
Manager commented: “We
decided to showcase our
mobile units as we felt that
they spoke to the Showman’s
Show audience. The 2017
Show was really good; we had
a lovely mixture of clients that
we know and love that came
along to talk about their events
and we also had a lot of new
enquiries which is really
pleasing. The mixture of visitors
was good and surprisingly we
even met with overseas
companies which is great.”
This was backed up by Andy
Loo’s, National Sales Manager,
Adrian Eyles-Jones, who added,
“We’ve been exhibiting at the
Showman’s Show for a number
of years, and we always get
good feedback and picked up
some new clients. 2017 was
very good, nice and busy.
We’ve met everyone from
organisers of country fairs to
luxury party planners. It was
very successful”.
Plans for the Showman’s Show
2018 are already underway,
when the exhibition will again
return to Newbury Showground
on 17th - 18th October.
THE LONDON & UK DATEBOOK
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