'The Cube' Research Folder 1 | Page 68

    INNOVATION IS A HUGE PART OF THE INDUSTRY RIGHT NOW, BRINGING SOMETHING NEW AND UNIQUE INTO THE WORLD IS EXTREMELY IMPORTANT, MAKING YOUR IDEA STAND OUT FROM EVERYBODY ELSES IS HARD, BUT ONCE YOU’VE FOUND THAT LITTLE SOMETHING IT ALL BECOMES WORTH IT! THE CUBE HAS DISCOVERED A NEW, INNOVATIVE, UNIQUE WAY TO BRING FORWARD NEW FORMS OF TECHNOLOGY, A NEW FUN INTERACTIVE PRODUCT THAT HAS NEVER BEEN CREATED BEFORE. CREATING A NEW PLATFORM FOR PROVIDING CONSUMERS WITH DISCOUNTS, A PLATFORM THAT APPEALS TO IT’S AUDIENCE AND CREATES FUN FOR THEM ALONG THE WAY! THE CUBE HAS MANAGED TO BRING SOMETHING NEW TO FOUR YOUTHFUL BRANDS, SOMETHING THAT WILL CREATE A BUZZ AROUND THEIR BRANDS AND THEIR AUDIENCES, WHICH INCREASE THEIR PROFIT MARGIN AND HELP TO BUILD A STRONG PLATFORM FOR THE BRANDS FUTURES. INNOVATION COMES FROM BRINGING THE CUBE TO COVENT GARDEN IN GENERAL, THE AREA HAS NEVER SEEN ANYTHING LIKE THIS BEFORE, AND TO HAVE IT’S FIRST LAUNCH THERE, WILL HELP TO BRING THE YOUNGER GENERATION BACK TO THE AREA FOR A NEW, FUN, EXCITING PRODUCT ARRIVAL. THE RESEARCH THAT HAS BEEN CARRIED OUT THROUGHOUT THIS PROJECT HAS SHOWN THAT THERE IS A CLEAR DEMMAND FOR THIS PRODUCT, THROUGH PRIMARY AND SECONDARY RESEARCH.