SPECIFIC: THE MAIN IDEA IS TO BRING THE YOUNGER GENERATION BACK TO COVENT
GARDEN. THE CUBE HAS BEEN DESIGNED TO PROVIDE IT’S YOUNG AUDIENCE WITH A
VIRTUAL, INTERATIVE EPERIENCE THAT THEY HAVE NEVER EXPERIENCED BEFORE. THE
CUBE WILL BE COLLABORATING WITH ‘BLIPPAR’ AN INTERACTIVE SMARTPHONE APP
THAT ENABLES IT’S CONSUMERS TO VIEW THEIR PURCHASES IN A WAY THEY’VE NEVER
SEEN BEFORE. BLIPPAR WILL ENABLE THE CUBE’S AUDIENCE TO SCAN OVER ITEMS FROM
THE CUBES FOUR CHOSEN HIGH-STREET STORES, THEY WOULD LIKE TO PURCHASE,
WHICH WILL THEN LEAD THEM ONTO VOUCHER-CLOUD, WERE THEY WILL BE ABLE TO
GAIN EXCLUSIVE DISCOUNTS.
MEASURABLE: MEASURING ‘THE CUBES’ SUCCESS RATE WILL BE DONE VIA SEVERAL
DIFFERENT ASPECTS. FIRST OF ALL, THE RISE IN DOWNLOADS VIA THE BLIPPAR APP, WILL
LET US KNOW HOW MANY CONSUMERS HAVE ACTUALLY TAKEN THE TIME TO
DOWNLOAD THE APP AND FULLY TAKE PARTICIPATION WITHIN THE CUBE. SECONDLY,
THE AMOUNT OF QUIZ’S THAT GET COMPLETED WHILST INSIDE THE CUBE WILL LET US
KNOW AGAIN, HOW MANY CONSUMERS HAVE ACTUALLY INTERACTED. THE MAIN FORM
OF MEASURING HOW SUCCESSFUL WE ARE WILL COME FROM THE FOUR CHOSEN BRANDS.
WE WILL BECOME TO NOTICE IF THE BRANDS HAVE GAINED A SUBSTANTIAL RISE IN
FOOT-FALL/PROFIT, THE BRANDS WILL ALSO BE ABLE TO MEASURE HOW MANY
CUSTOMERS HAVE ENTERED THE STORE, SCANNED ITEMS AND CAME TO THE COUNTER
USING THEIR VOUCHER/DISCOUNT CODES.
ACHIEVABLE: THE FIRST LAUNCH OF ‘THE CUBE’ WILL BE PAYED FOR BY MYSELF, AS I
HAVE BEEN PUTTING MONEY AWAY TO ACTAULLY MAKE THIS IDEA COME TO LIFE.
AFTER HANDING OUT QUESTIONNAIRES TO YOUTHFUL BRANDS AROUND COVENT
GARDEN, I CAME TO THE DISCOVERY THAT SOME OF THEM WOULD ACTUALLY BE
INTERESTED IN SPONSORING THE IDEA. PUTTING ON THE ENTIRE LAUNCH ALONE WILL
SHOW THE BRANDS HOW DEDICATED I AM, AND AFTER THEY SEE HOW SUCCESSFUL THE
LAUNCH WAS, IMPORTANT DISCUSSIONS WILL BE HAD TO TRY AND GET THEM TO
DEFINITELY SPONSOR THE IDEA. SPEAKING TO THE GUYS AT ‘BLIPPAR’ JUST TO LET
THEM KNOW WHAT’S HAPPENING, AND WHAT THEIR INVOLVEMENT WOULD BE
REGARDING THE IDEA WILL HELP TO GAIN THEIR FEEDBACK, TO TRY AND RECEIVE
THOUGHTS ON HOW THEY COULD HAVE POTENTIALLY MORE INVOLVEMENT. SPEAKING
TO THEM ABOUT GETTING THE ‘BLIPPAR’ TAGS PRINTED FOR EACH ITEM/GARMENT
WITHIN THE FOUR STORES WOULD POTENTIALLY MAKE OUR AUDIENCE AWARE OF
WHOM THEY ARE INTERACTING WITH.
REALISTIC: AFTER GAINING THE SPONSORS WE NEED THE IDEA WILL BECOME A LOT
MORE REALISTIC, AS THERE WILL DEFINITELY BE A FUTURE FOR THE IDEA. AGAIN,
SPEAKING TO THE BRANDS HAS MADE US ALMOST CERTAIN THAT THIS WILL BECOME
ACHIEVABLE. SENDING OUT INVITES OUT TO OUR AUDIENCE IS MORE REALISTIC
THAN
STARTING WITH ‘SOCIAL MEDIA’ AS PHYSICAL ELEMENTS WILL MAKE OUR AUDIENCE
REMEMBER
WHO WE ARE, WHEN THE EVENT IS AND WHAT THEY’RE ABOUT TO GAIN.
SOCIAL MEDIA WILL BECOME ACHIEVABLE ONCE WE HAVE OUR SET GROUP OF FANS.
TIME: 20
DECEMBER 2014, JUST BEFORE CHRISTMAS TO BRING IN MORE AND MORE
TH
CONSUMERS. GIVING OUT DISCOUNTS JUST BEFORE CHRISTMAS WILL HELP TO CREATE A
BUZZ AROUND THE IDEA AND COVENT GARDEN.