'The Cube' Research Folder 1 | Page 56

                                           “H&M’S DESIGN TEAM CREATES SUBSTAINABLE FASHION FOR ALL,  ALWAYS AT THE BEST PRICE. THE COLLECTIONS INCLUDE EVERYTHING FROM DALLING PARTY COLLECTIONS TO  QUINTESSENTIAL BASICS AND FUNCTIONAL SPORTSWEAR – FOR WOMEN, MEN TEENAGERS AND CHILDREN, AND FOR EVERY  SEASON OR OCCASION. IN ADDITION TO CLOTES, SHOES, BAGS, JEWELLERY, MAKEUP AND UNDERWEAR THERE IS ALSO H&M  HOME – FASHIONABLE INTERIOS FOR CHILDREN AND ADULTS” 1. WE DON’T CURRENTLY DO STUDENT DISCOUNT, BUT OUR STORE DOES ALLOW ITS CUSTOMERS TO RECEIVE CERTAIN DISCOUNTS THAT ARE HIDDEN INSIDE MAGAZINES AND THINGS. WE ALSO TEND TO ALWAYS HAVE A SALE OF SOME SORT GOING ON IN STORES – THIS ALLOWS CUSTOMERS TO PURCHASE ITEMS AT REALLY CHEAP PRICES – SO I GUESS WE KIND OF FEEL DISCOUNTS AREN’T PARTICULARLY NEEDED. 2. IT SOUNDS ALL QUITE EXCITING TO ME IF I’M HONEST, IT’S NEVER HAPPENED BEFORE, AND ESPECIALLY FOR IT TO BE HAPPENING/LAUNCHNG IN COVENT GARDEN. 3. I THINK GIVING CONSUMERS A CHANCE TO GAIN ONE-OFF DISCOUNTS IS A GREAT IDEA, IT WILL CREATE A BUZZ AND GET PEOPLE EXCITED. IT WILL ALSO HELP THE BRANDS THAT ARE FEATURED WITHIN THE IDEA GAIN MORE CUSTOMERS/PROFIT – WHICH WOULD BE IDEAL FOR THEM! AS IT’S NEVER HAPPENED BEFORE  I THINK I