'The Cube' Research Folder 1 | Page 55

          “Zara is one of the largest international fashion companies. It belongs   to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes   design, production, distribution and sales through our extensive retail   network”   http://www.zara.com/uk/en/company-c11112.html                 1. AS A COMPANY, WE DON’T TEND TO OFFER THAT MANY DISCOUNTS   TO OUR CUSTOMERS FOR INSTANCE STUDENT DISCOUNT.   OCCASIONLY WE WILL INTRODUCE 20% DURING CHRISTMAS ETC… IT.  2. BUT THAT’S ABOUTLIKE AN INTERESTING IDEA, HOW IT WOULD THIS DOES SOUND SUCCESS MAY BE SOMETHING TO THINK ABOUT, BUT   BECOME AYES.   OVERALL THINK IT WOULD BE GOOD IDEA, ESPECIALLY FOR  3. IMENTIONED WE DON’TACURRENTLY OFFER DISCOUNTSZARA, AS ISO REALLY,   HAVING SOMETHING LIKE THIS WILL ALLOW CONSUMERS THAT CANT USUALLY AFFORD OUR ITEMS, TO BUY INTO THE BRAND.  4. YES, I THINK ZARA WOULD REALLY BENEFIT FROM SOMETHING LIKE THIS, IT WOULD BRING SOMETHING NEW TO THE BRAND IN GENERAL,   AND MAY ALLOW A WIDER RANGE AUDIENCE TO SHOP WITH US IN EXCITE   OUR STORES. TO BE INVOLVED IN A NEW PROJECT WOULDWOULD OUR ALREADY STANDING CONSUMERS/CUSTOMERS, AND – WHICH WOULD BE  5. ALSO ATTRACT NEW ONESDEPENDS REALLY ON GREAT.   POTENTIALLY YES, IT ALL HOW SUCCESSFUL THE IDEA BECAME. IF ENOUGH PEOPLE WERE INTERESTED IN THE IDEA/INTERACTED WITH THE IDEA AND OUR BRAND, THE COMPANY WOULD DEFINITELY SEE THIS AS A GROWTH FOR ZARA AS A BRAND.