'The Cube' Research Folder 1 | Page 44

          WHEN YOU HAVE ACTUALLY FOUND THE AREA YOU HAVE BEEN LOOKING FOR, FOR INSTANCE ‘FASHION’, IT TAKES YOU TO ANOTHER PAGE. THE PAGE THAT YOU GET TAKEN TO INCLUIDES SEVERAL DIFFERENT BOXES, WITH DISCOUNTS/OFFERS ON CERTAIN PRODUCTS THAT ARE AVAILABLE AT THAT ONE TIME. THE SELECTION OF PRODUCTS IS ACTUALLY QUITE LIMITED, WHICH MAY INFACT PUT CONSUMERS OFF, THE PRODUCTS DO ACTUALLY CHANGE ONCE THE OFFER HAS RUN OUT, BUT THE AMOUNT THAT THEY SHOWCASE, JUST DOESN’T REALLY SEEM LIKE ENOUGH.     WHEN  YOU  CLICK  BUY  NOW,  IT  AUTOMATICALLY   ONCE YOU HAVE CHOSEN WHAT PRODUCT YOU WOULD LIKE TO BUY, THIS WILL APPEAR TO THE RIGHT HAND SIDE OF THE PAGE. THIS IS REALLY USEFUL AS IT SHOWS THE AMOUNT/PRICE OF THE PRODUCT, HOW MANY PEOPLE HAVE ALREADY PURCHASED IT, AND ALSO HOW THE CONSUMER HAS LEFT TO BUY IT. THE TIMER KIND OF MAKES THE CONSUMER WANT IT EVEN MORE, AS THEY FEEL UNDER-PRESSURE AND MORE LIABLE TO PURCHASE THE ITEM. TAKES  THE  CONSUMER  STRAIGHT  TO  THE  ORDER   PAGE.  THE  ORDER  PAGE  CLEARLY  STATES  HOW   MUCH  THE  PRODUCT  WAS,  BEFORE,  AND  ALSO  HOW   MUCH  THE  PRODUCT  IS  AFTER  NOW  AFTER  THE   DISCOUNT  HAS  BEEN  SUBTRACTED.  IT  ALSO   CLEARLY  STATES  WHAT  DISCOUNT  THEY  ARE  BEING   PROVIDED  BY  GROUPON.  THE  ORDER  PAGE  IS   EXTREMELY  CLEAR  AND  CLEARLY  SHOWS  THE   CONSUMER  WHAT  THEY  ARE  BUYING  INTO  –  WHICH   IS  VERY  COMFORTAING,  ESPECIALLY  FOR  SOMEBODY   THAT  HAS  NEVER  USED  GROUPON  BEFORE,  OR  A   WEBSITE  SIMILAR  TO  GROUPON.  ALL  YOU  DO  THEN   IS  ENTER  YOUR  DETAILS  AND  THE  PRODUCT  IS   YOURS  –  SIMPLE.