THERE ARE SEARCH ENGINES AT THE TOP OF THE OPENING
PAGE, WHICH ALLOW THE WEBSITES CONSUMERS TO FINALLY
FIND WHAT THEY ‘RE SEARCHING FOR. I FEEL THAT THE TABS
ARE EXTREMELY VAGUE, AND BECAUSE THERE AREN’T MANY
OF THEM, IT FEELS LIKE IT WOULD TAKE THE CONSUMER
MORE TIME TO REACH WHAT THEY HAVE CAME ON THE SITE
FOR, THAN ACTAULLY NEEDED/INTENDED.
THE DEAL
OFFERS YOU
TO EITHER BUY
IT NOW FOR
YOURSELF, OR
TO ‘BUY IT FOR
A FRIEND’
WHICH IS AN
EXCELLENT
WAY OF
PROMOTING,
AS IT MAKES
THE
CONSUMER
STOP AND
THINK TWICE,
ONCE ABOUT
WHETHER
THEY WANT
THE DEAL, OR
WHETHER ONE
OF THEIR
FRIENDS
WOULD.
THE STARTING PAGE FOR GROUPON
IS PRETTY PLAIN, IT HAS A HUGE
IMAGE/DISCOUNT DETAILS OF THE
LATEST ‘GRAB IT NOW’ DEAL, IN
WHICH THESE CHANGE AFTER EACH
DEAL HAS ENDED. IT DESCRIBES IN
MINOR DETAIL WHAT THE DEAL
ACTAULLY INVOLVES, BUT IT JUST
FEELS LIKE THIS IS A LITTLE RUSH
AND GO, THE DEALS THAT FLASH UP
ARE AT RANDOM, SO IF YOU’RE A
FIRST TIMER ON GROUPON, THE DEAL
YOU SEE FIRST MIGHT ACTUALLY PUT
YOU OFF FROM LOOKING AROUND
THE SITE.
A ‘SEARCH
FOR GIFT’
AND A ‘HELP’
BUTTON ARE
PLACED UPON
THE FRONT
PAGE, WHICH
IS GREAT AT
IS SHOWS THE
CONSUMER
THAT HELP IS
THERE IF
NEEDED, AND
ALSO THAT
THE ‘SEARCH’
BUTTON
ENABLES
THEM TO
ELIMINATE
THINGS THAT
THEY AREN’T
ACTUALLY
SEARCHING
FOR.
THE COLUMN THAT IS PLACED DOWN ON
THE RIGHT HAND SIDE OF THE OPENING
PAGE, SHOWCASES OTHER
DEALS/DISCOUNTS THAT ARE DIFFERENT
FROM THE MAIN ADVERTISEMENT. THESE
ALSO CHANGE ONCE THEY HAVE RUN OUT,
WHICH IS EXCELLENT AS IT SHOWS THE
CONSUMER THAT THE WEBSITE IS
CONSTANTLY UPDATED WITH NEW,
UPCOMING DEALS/DISCOUNTS. IT FEELS
ALMOST LIKE THE MAIN IMAGE ON THE
OPENING PAGE DISTRACTS THE CONSUMER
FROM THESE DISCOUNTS THAT ARE PLACED
DOWN THE SIDE, WHICH IS QUITE
UNFORTUNATE.