'The Cube' Research Folder 1 | Page 41

  THIS SECTION ALLOWS IT’S CONSUMER TO TWEET/SHARE THE DISCOUNTS/OFFERS THEY HAVE FOUND UPON THE SITE – WHICH IS EXCELLENT, AS IT HELPS DRAW IN MORE CONSUMERS/ SITE USERS.   UNDERNEATH THE WEBSITES LOGO, THERE IS A LINE OF ‘AREAS OF INTEREST’. BASICALLY A LINE THAT LETS CONSUMERS CLICK ON THE AREA THEY ARE WANTING TO FIND VOUCHERS/D ISCOUNTS FOR, FOR EXAMPLE, FASHION, MUSIC, HOUSE, HOLIDAYS ETC… THIS IS A GREAT SOURCE OF PROMOTION, AS IT ATTEMPTS TO CATER FOR EVERYBODY.                                             THIS COLUMN UPON THE WEBSITE CLEARLY STATES WHAT BRANDS ARE OFFERING VOUCHERS/DISCOUNTS TO THE PUBLIC. THIS MAKES IT REALLY CLEAR AND UNDERSTANDABLE TO THE SITES AUDIENCE, AND AGAIN HELPS TO CATER TO A WIDER RANGE OF CONSUMERS.     THIS SECTION ON THE WEBSITE GIVES ALL DIFFERENT SECTORS OF THE CHOSEN AREA THE CONSUMER SELECTS AT THE TOP OF THE SCREEN. E.G. IF FASHION IS SELECTED, THIS COLUMN ALLOWS TO YOU SELECT WOMENS FASHION, MENS FASHION, CHILDRENS FASHION ETC… THIS IS CLEARLY SHOWN, AND SHOWS ITS CONSUMER THAT THERE IS A LOT TO OFFER. THIS SECTION/COLUMN UPON THE WEBSITE, EXPLAINS TO IT’S CONSUMER/AUDIENCE WHAT THE DISCOUNT ACTUALLY INVOLVES, WHETHER IT’S DISCOUNTED ITEMS, FREE DELIVERY ETC… IT’S VERY CLEAR TO SEE/UNDERSTAND, AND ALL IT TAKES IS ONE CLICK OF A BUTTON, AND YOU’RE STRAIGHT ONTO RECEIVING THE DISCOUNT.