A VOUCHER IS A BOND OF THE REDEEMABLE
TRANSACTION TYPE WHICH IS WORTH A CERTAIN
MONETARY VALUE AND WHICH MAY BE SPENT ONLY
FOR SPECIFIC REASONS OR ON SPECIFIC GOODS.
EXAMPLES INVLUDE (BUT ARE NOT LIMITED TO)
HOUSING, TRAVEL, AND FOOD VOUCHERS. THE
TERM VOUCHER IS ALSO A SYNONYM FOR RECIPT
AND IS OFTEN USED TO REFER TO RECEIPTS USED AS
EVIDENCE OF, FOR EXAMPLE, THE DECLARATION
THAT A SERVICE HAS BEEN PERFORMED OR THAT
AN EXPENDITURE HAS BEEN MADE.
http://en.wikipedia.org/wiki/Voucher
RELATING BACK TO MY CHOSEN CONCEPT IDEA,
CHOOSING TO ADD IN VOUCHER/DISCOUNT
COUPONS REALLY MAKES THE IDEA THAT LITTLE
BIT MORE EXCITING. IT PROVIDES THE CONSUMER
WITH SOMETHING TO LOOK FORWARD TO, AND
ALLOWS THEM TO BUY INTO AN ITEM THAT THEY
MAYBE COULDN’T OF AFFORDED BEFORE HAND.
VOUCHERS/DISCOUNTS ARE ALSO EASILY
MANAGABLE, AND ARE EASILY ACCESSIBLE FOR
EVERYONE WHO WANTS TO INTERACT WITH THEM –
THEY ARE EASY TO USE AND APPROACHABLE TO
ALL AUDIENCES.