WHO IS BLIPPAR?
BLIPPAR IS A LONDON-BASED COMPANY RUN BY A SMALL FOUNDING AND MANAGEMENT
TEAM OF FORMER COLLEAGUES AND FRIENDS. THE TEAM LAUNCHED IN THE UK IN APRIL
2011 AND WENT LIVE WITH THE PRODUCT IN SEPTEMBER 2011. IN SUMMER 2012, BLIPPAR
OPENED A NEW YORK OFFICE, OFFICIALLY BRINGING THEIR INDUSTRY-LEADING
TECHNOLOGY TO THE US. WE HAVE ALSO JUST OPENED AN OFFICE IN SAN FRANSISCO.
WHAT IS BLIPPAR’S VISION?
OUR VISION IS FOR BLIPPAR TO BECOME THE DEFAULT LENS FOR IMAGE-RECOGNITION AR –
AND ‘TO BLIPP’ THE EPONYMOUS VERB TO UNLOCK THE PHYSICAL WORLD AROUND US –
WHETHER FROM A SMART PHONE, GLASSES, WINDSCREEN OR INDEED ANY NEW DEVICE
THAT MIGHT ENTER THE MARKET.
WHAT IS THE TECHNOLOGY BEHIND BLIPPAR?
BLIPPAR CONSISTS OF TWO THINGS: ‘MARKERLESS IMAGE RECOGNITION’ AND AUGMENTED
REALITY. MARKETLESS IMAGE RECOGNITION DOES EXACTLY AS THE NAME IMPLIES. IT
RECOGNIZES PRODUCTS, IMAGES AND GRAPHICS THEMSELVES, WITHOUT THE NEED FOR A
BARCODE, QR CODE OR OTHER VISIBLE STAMP. AUGMENTED REALITY IS MORE THAN A 3D
DINOSAUR JUMPING OUT OF A POSTER. IT IS ONE CONTENT-FORMAT AND APPLICATION OF
THE IMAGE RECOGNITION TECHNOLOGY. IT USES YOUR PHONE’S CAMERA TO ENABLE
INTERACTIVE CONTENT TO APPEAR AS IF ‘IN’ THE WORLD, OVERLAYING OR ENHANCING THE
ORIGINAL IMAGE – SO YOU CAN SEE IT ON YOUR SCREEN AS IF IT’S THE PART OF THE REAL
WORLD.
https://blippar.com/en/faq