THE WHOLE IDEA OF THIS CONCEPT IS TO PRODUCE TWO BOXES THAT WILL BE
CONNECTED TO ONE-ANOTHER. EACH BOX WILL SERVE IT’S OWN SEPARATE
PURPOSE AND WILL ENTAIL DIFFERENT THINGS INSIDE. THE FIRST BOX, IS THE
BOX IN WHICH IT’S CONSUMER WILL ENTER THROUGH, INSIDE THIS BOX YOU
WILL COME TO FIND THREE DIFFERENT SCREENS, EACH SCREEN WILL BE
DEDICATED TO A YOUTHFUL STORE WITHIN COVENT GARDEN. EACH PERSON
THAT ENTERS THE VIRTUAL TOOL BOX WILL HAVE THE OPTION TO CHOOSE
WHICH STORE IS BEST SUITED TO THEM – TO ENSURE THE CONSUMER GAINS
SOMETHING THAT THEY ARE ACTUALLY INTERESTED IN. THESE FOUR SCREENS
WILL PROVIDE THREE QUESTIONS REGARDING THE STORE THAT EACH SEPARATE
ONE HAS BEEN DEDICATED TOO, THE CONSUMER WILL THEN GET THE CHANCE
TO PARTICIPATE WITHIN THE QUIZ. IF THE CONSUMER MANAGES TO
CORRECTLY ANSWER ALL THREE QUESTIONS RIGHT, THEY WILL WIN A SECRET
PRIZE FROM THEIR CHOSEN STORE/BRAND, AND WILL THEN GET TAKEN TO A
DIFFERENT SCREEN. THE NEXT SCREEN THE CONSUMER WILL SEE IS A SCREEN
INFORMING THEM ABOUT A NEW FORM OF ‘QR’ CODING WHICH IS CALLED
‘BLIPPAR’. THIS APP IS A TWO SECOND DOWNLOAD THAT WILL NEED TO BE
DOWNLOADED ONTO THE CONSUMERS PHONE, ONCE THE APP IS DOWNLOADED
THEY WILL THEN HAVE 1 HOUR TO TAKE PHOTOGRAPHS THROUGH THE USE OF
‘BLIPPAR’ OF ITEMS ON THEIR ‘WISH LIST’ WITHIN THE STORE THEY HAVE
SELECTED THROUGH THE TOOL BOX. THIS WILL THEN ENABLE THE CONSUMER
TO DISCOVER EXCLUSIVE DISCOUNTS ON THE ITEM OF THEIR CHOICE. THESE
DISCOUNTS WILL BE 1 OFF DISCOUNTS, AND WILL DIE AFTER THE HOUR TIME
FRAME IS UP.
THE SECOND BOX WILL BE SET UP LIKE PHOTOBOOTH; INSIDE THE PHOTOBOOTH
THERE WILL BE COMFORTABLE SEATS AND A CAMERA LENSE WITH A MINITURE
SCREEN ATTACHED. CONSUMERS WILL BE ABLE TO ENTER THE ATTACHED
PHOTOBOOTH ONCE THEY HAVE PURCHASED THEIR CHOSEN ITEM FROM THEIR
‘WISH LIST’ USING ‘BLIPPAR’. THE PHOTOSHOOT WILL WORK AS A TOOL TO HELP
PROMOTE THE BRANDS USED WITHIN THE BOX, THE BOX/IDEA ITSELF, AND ALSO
BLIPPAR. CONSUMERS WILL BE ABLE TO PHOTOGRAPH THEMSELVES WITH THEIR
FRIENDS AND THEIR PURCHASED DISCOUNTED ITEMS, THEY WILL BE ABLE TO
ENJOY A FREE PHOTOSHOOT, AND WILL HELP TO PROMOTE THEIR FAVOURITE
BRANDS. THE CAMERA/SCREEN INSIDE THE PHOTOBOOTH WILL BE INTERLINKED
WITH THE TOOL BOXES PERSONAL INSTAGRAM PAGE, WHICH WILL HELP TO
PROMOTE AGAIN THE BRANDS AND THE IDEA TO NOT ONLY COVENT GARDEN,
BUT TO THE REST OF INSTAGRAM. CONSUMERS WILL BE ABLE TO UPLOAD THEIR
CHOSEN PHOTOGRAPHS USING THE # SYMBOL ALONG WITH THE NAME OF THE
TOOL BOX, AND ALSO OTHER #’S LINKING IN THE BRAND THEY HAVE SELECTED.