'The Cube' Press Pack 1 | Page 5

  THE CUBE HAS DECIDED TO COLLABORATE WITH THESE PARTICULAR FOUR BRANDS TO BEGIN WITH, FOR THE FIRST LAUNCH DATE THESE WILL DEFINITELY BE THE BRANDS THAT WILL BE FEATURED. THE REASON THESE FOUR BRANDS HAVE BEEN CHOSEN IS FOR THE SIMPLE FACT OF THEM REALLY DIFFERING FROM ONE ANOTHER, THEY ALL SELL DIFFERENT TYPES OF GARMENTS, WHICH WILL HELP TO GET THE CUBE USED/UTILIZED BY A WIDER AUDIENCE. ALL FOUR BRANDS APPEAL TO BOTH MALE&FEMALE CONSUMERS, WHICH IS EXACTLY WHAT THE CUBE INTENDS TO APPEAL TOO. THESE CHOSEN BRANDS WILL ALL BE IN COLLABORATION WITH THE CUBE, AND WILL ALSO SPONSOR THE IDEA – ALL MONEY TAKEN IN-STORE THROUGH THE USE OF ‘THE CUBE’, ‘BLIPPAR’, ‘VOUCHER CLOUD’, AND THE DISCOUNTS WILL HELP THIS GET PUT INTO PRACTICE WHEN THE IDEA IS UP AND RUNNING. THE BRANDS ARE YOUTHFUL, EXCITING AND ARE ALL UNIQUE IN THEIR OWN LITTLE WAY, THE CUBE INTENDS TO BRING SOMETHING NEW TO COVENT GARDEN, AND IN COLLABORATION WITH THESE FOUR BRANDS, THIS WILL HAPPEN.