DECEMBER 2014
COVENT GARDEN, TUBE STATION
IMMEDIATE RELEASE
VIRTUAL TOOLBOX ‘THE CUBE’ LAUNCHES FOR THE FIRST TIME.
TO KICK OFF THE CHRISTMAS SPIRIT, THE CUBE LAUNCHES FOR THE FIRST TIME EVER
OUTSIDE COVENT GARDEN’S TUBE STATION, DURING THE MONTH OF DECEMBER. THE
CUBE BELIEVES IT CAN ENGAGE AND INTERACT WITH THE ‘YOUNGER GENERATION’, AND
BELIEVES IT
HAS THE STRENGTH & POWER TO BRING THEM BACK TO THE COVENT
GARDEN AREA.
ON DECEMBER THE 20TH THE LAUNCH OF THE CUBE WILL TAKE PLACE, AIMING TO DRAW
IN THROUSANDS OF YOUNGSTERS INSIDE. THE CUBE WILL BE COLLABORATION WITH
FOUR OF COVENT GARDENS EXCITING YOUNG BRANDS H&M, AMERICAN APPAREL, SIZE?
AND ZARA,
IN ORDER TO PROVIDE IT’S CONSUMERS WITH EXCLUSIVE, ONE-OFF
DISCOUNTS
ON ANY ITEM OF THEIR CHOICE. THE CONSUMERS WILL SIMPLY HAVE TO
SELECT WHICH BRAND THEY WOULD LOVE TO GAIN DISCOUNTS FROM, ANSWER THREE
SIMPLE QUESTIONS ABOUT THEIR CHOSEN BRAND IN ORDER TO RETREIVE THESE
EXCLUSIVE OFFERS. WHEN QUESTIONS HAVE BEEN CORRECTLY ANSWERED, CONSUMERS
WILL BE ABLE TO DOWNLOAD AND TRY OUT A FANTASTIC APP CALLED ‘BLIPPAR’ THE
APP WILL ALLOW THEM TO VIDEO THEIR CHOSEN DISCOUNTED ITEM, WHICH WILL
ENABLE THEM TO SEE THE ITEM IN ACTION.
VOUCHER CLOUD, SIZE?, H&M, AMERICAN APPAREL AND ZARA WHOM ARE
COLLABORATING AND SPONSORING THE CUBE HAVE SAID “THE CUBE WILL BE A HUGE
SUCCESS, IT WILL EXCITE THE YOUNGER GENERATION, BOOST OUR BRANDS AND WILL
BRING SOMETHING NEW TO COVENT GARDEN.
COME ALONG AND EXPERIENCE … THE CUBE!!!
CONTACT DETAILS: [email protected]
WWW.COVENTGARDEN.CO.UK