Introduction
1
Todays marketing is changing rapidly. With the arrival of the Internet, smartphones and new technology companies are struggling to keep up and apply a proper marketing strategy. In this months issue, there are three articles that present different and new marketing trends with customer needs and expectations closely related to those marketing trends. Each article concludes with the proposal of an innovative marketing strategy, which could make any company proper and successful for some time.
The Change: November 2013 Issue