The Change ! Marketing and Strategy (Nov.2013) | Page 18

Bibliography:

Bibliography

Acer group, 2013. Acer group. [Online] Available at: www.acer-group.com/public/Sustainability/environment/overview.htm [Accessed 24 November 2013].

Apple, 2013. Iphone 5C. [Online] Available at: www.apple.com/iphone-5c/ [Accessed 24 November 2013].

Blythe, J., 2005. Essentials of Marketing. 3rd ed. Essex: Pearson Education Ltd.

Brassington, F.&.Pettitt.S., 2006. Principles of marketing. 4th ed. Essex: Pearson Education Ltd.

Citroën, n.d. Citroën. [Online] Available at: www.car-configurator.citroen.co.uk/DS3/3-door [Accessed 24 November 2013].

Converse, n.d. Customize a converse. [Online] Available at: www.converse.co.uk/#/products/shoes/converseOne/scratch/all (Accessed 24 November 2013)

Core, K., 2013. Asda chief: Cheap food "not to blame for horse meat". BBC News.

Dietrich, C., 2012. Giving back: How every startup can be philanthropic. [Online] Available at: www.forbes.com/sites/ciocentral/2012/03/18/giving-back-how-every-startup-can-be-philanthropic/ [Accessed 25 November 2013].

Dove, 2013. Dove real beauty Sketches. [Online] Available at: www.realbeautysketches.dove.com [Accessed 24 November 2013].

Easyjet, 2011. Easyjet holidays lauch to revolutionise marketing. [Online] Available at: www.corporate.easyjet.com/media/latest-news-archive/news-year-2011/10-03-2011-en.aspx?sc_lang=en [Accessed 24 November 2013].

EasyJet, n.d. Easyjet. [Online] Available at: www.easyjet.com/en/ [Accessed 24 November 2013].

Franke, N. and Schreier.M., 2007. Product uniqueness as driver of customer utility in mass customization. In Marketing letters. Springer Science, Business Media, LLC. pp.93-107.

Garance Doré, 2013. Garance dore. [Online] Available at: www.garancedore.fr [Accessed 24 November 2013].

Google, n.d. Google giving. [Online] Available at: www.google.com/giving/ [Accessed 24 November 2013].

Jiao, J. and Tseng.M.M., 2007. Mass Customization. In G. Salvendry, ed. Handbook of industrial engineering. New York: John Wiley & Sons, Inc.