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today we were working on a new label for Lanzaga, and I was telling him,“ Let’ s do an ugly label.” Because, I think, today, there is too much design; there is an obsession with design. Everything must be impressive; design is everywhere. At the end of the day I’ m a little bit annoyed by it. I think we should do more labels that are related to our history.
TJ: In our store, we see your wines as a catalyst for where Spanish wine is going on the international market, in Canada especially. There is a quality renaissance going on. What is the next big thing we should watch for?
TR: I think, for wine lovers, Iberia is going to be the next thing to discover. The beautiful thing about Spain, and about Portugal: they never cease to improve. Imagine that you go to a beautiful abandoned house, and in every room you enter, you find something beautiful. I think that Spain’ s potential is huge. Today we talk about Priorat like“ Ah, Priorat!” And Priorat is beautiful, but 20 years ago, it was nothing. I believe in Spain because there are amazing grapes and amazing terroirs.
Also, nobody knows that Spain is a country with amazing white grapes. It’ s very exciting to think we have Godello, Treixadura, Verdejo. More and more, I think wine lovers are looking for something original. I think this is what we can offer. We have really good wines and really interesting flavours.
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TJ: Spain is also becoming a mecca for culinary arts on the world stage.
TR: This is amazing because a few years ago, the worst restaurants in the world were Spanish! I remember telling my importer in America,“ Don’ t sell my wine in Spanish restaurants”— because they were horrible. All the restaurants had a torero and flamenco. For me it was disgusting, because it was not the reality in Spain. The real Spain has amazing food culture.
TJ: So what changed?
TR: It didn’ t change. It was like our wine: Spanish wine was always here. Then, you went to Sweden, to Finland, and the worst of Spanish wine was there. The image of Spanish wine was that it was a“ good value.” And the worst wines in the United States 30 years ago were Spanish, in the baskets for two dollars. The food was exactly the same, but it was very unfair, because
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