Astrology Unlocked
academic background and I wrote a
book trying to reveal how complex
A Publishing Journey
astrology is and how much work it takes
to learn it to practice at a professional
Continued from page 6
level, or even a serious enough amateur
I could have easily bumped up against
level to be responsible. My book is a bit
$10,000 to $15,000 to get the book to
of a marketing conundrum because it is
publication. Granted I had elements
purposely written to a narrow audience.
in my book that would not normally
With all that said, and caveats
appear in others books (if you write
revealed, I was very pleased with
fiction). Even so, editing
Balboa’s production and han-
does not come cheap, and is “ Editing does dling of my book and pro-
necessary if you want to put
cess. They were professional,
not come
out a professional product.
courteous, and helpful. Yes,
cheap, and is they did try to upsell me; and
After the book was print
necessary if had my book been some-
ready I found out the real
limits of marketing, basical-
you want to thing different, I might have
ly, the bulk of the marketing
chosen some of the options
put out a
included in the package was
professional they presented. In the end
advice on how to self-pro-
they produced a very pro-
product ”
mote. To get to a higher
fessional product for me. If
level of marketing, like radio
you believe in your idea, and
or predetermined appearances in book-
want the credence that comes with pro-
stores; well, that