TECHNOLOGY
ADVERTISING FEATURE
How a website and SEO strategy can help grow your business and boost brand trust
How do you find information on a day-to-day basis ? More than ever before , we tend to reach for our smartphone and search online or , if we ’ re sitting at our computer , we load Google to find what we need . That ’ s why an online presence is so important for businesses of all shapes and sizes who want to thrive in our increasingly digital-first world .
A website is a digital shop window that ’ s open 24 hours a day , seven days a week . It should answer common questions ( what your business does , how , who it ’ s for ), share your unique selling points and help move people along the sales funnel . You can give visitors the chance to book calls into staff diaries , download information sheets about your services or buy products , depending on your sector .
A website should also boost trust in your brand , with staff profiles , case studies and testimonials to show web visitors that yours is a credible and reliable company . Your website is also a source of information that you control and own , unlike social media pages that are ultimately at the mercy of large technology companies and their changeable strategies .
A professionally designed website will be an asset to any business , coupled with an effective SEO strategy can supercharge its impact . SEO stands for search engine optimisation , the art of improving your website over time to ensure it ranks higher in online search results .
Successful SEO means more people will find your business and that increased web traffic should result in more leads and sales . It ’ s worth having SEO in mind when you ’ re planning the structure of a new website or refreshing an existing one , as the way the menu is structured and the page titles and the headings , subheadings and copy you choose will influence how highly your website ranks in online results pages .
At Black Nova Designs we offer a professional website design and build service , as well as hosting and domain registration to keep all your website admin in one place . Our team can advise you on the best page and menu structures before the build begins and offer on page SEO services to help your new website succeed when it ’ s launched . We offer a no obligation quote , so why not get in touch to see how we can help you ?
WHERE THE BLACK NOVA MAGIC HAPPENS ...
Get in touch to see how we can help you grow your business online .
Visit : www . blacknovadesigns . co . uk Call : 01793 210 045 Email : sales @ blacknovadesigns . co . uk
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