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Video is also one of the most important forms of content marketing for boosting SEO ( Search Engine Optimisation ). Google loves video content and it ’ s great for organically improving your page scores , pushing you higher up Google ’ s rankings .
After Google , YouTube is the second-largest search engine in the world and being present on the platform is becoming an essential part of any marketing mix .
The latest stats suggest that video use has far from reached saturation point and is continuing
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to grow in popularity and achieve results for marketers .
Wyzowl ( wyzowl . com ) has been tracking video marketing trends since 2016 and its latest findings make interesting reading .
96 % of video marketers say video marketing has increased user understanding of their product or service
95 % say video marketing has helped them increase brand awareness
91 % say video marketing has helped them increase traffic
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90 % say video marketing has helped generate leads
87 % say video marketing has helped them increase sales
87 % say video marketing has increase dwell time on their website
As with all content marketing , knowing what types of video to choose from as part of your marketing mix can be a challenge .
Local firm , Octopus Films has over 30 years of experience across both the corporate and TV industries . We asked founders Giles
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and Ellie Edwards for the types of videos you could consider for your business to connect through video .
Explainer Videos A well-crafted explainer video is a great way to communicate your service or an idea in a streamlined and effective manner . Through careful structuring , scripting and editing , concepts can be broken down into understandable and easy to digest parts . In turn , this helps establish you as an expert in your field , and thereby builds audience trust and engagement .
Corporate Films Innovative and vibrant videos are a highly effective and flexible method to communicate your internal , B2B or consumer-driven messages - in turn increasing sales .
Testimonial Videos Build trust with authentic videos . A high-quality case study video is one of the most effective ways to influence the decision-making process of potential customers . A genuinely satisfied customer talking enthusiastically about a product or service is a great way to reinforce your sales points and is far more convincing than any other medium .
Event Videos Filming a live event is a hugely effective way of capitalising on its success , long after it ’ s over . Why not film your next conference , workshop , exhibition , product launch or team building day ? Footage can be reused
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to create a high-quality promotional video or social media teaser to advertise the following year ’ s event , allowing you to maximise the content . |