The Business Exchange Swindon & Wiltshire Edition 47: Feb/March 2020 | Page 14

HOW TO MAKE YOUR BRAND FAMOUS
Nearly everyone is working on something in Hollywood - didn’t you
know? From would-be actors to frustrated writers, most will say the
same thing: they’re waiting for that big break - waiting to get noticed.
The fame game is no different in the
world of business, so a brand must
stand out or risk remaining unknown
and lose out. But how do you make your
brand famous?
you want to say and know who your
target audiences are. Once you’ve nailed
these things, you’ll have the insights
needed to build a polished website and a
killer digital marketing plan that works
like a well-oiled machine.
KNOW WHO YOU ARE
Great marketing encapsulates more
than social media. Before you spend the
big bucks, you should develop a brand
strategy that will show off your business
and provide fantastic ROI.
To do this, you have to work out what
BROADCAST YOUR BRILLIANCE
Next, you can start to make your brand a
bit more interesting. Where do you begin,
though? Effective digital marketing
revolves around informative, engaging
content, as this is what draws your
audiences in, so it’s a logical focus point.
This could include written, video and
photographic content, along with email
marketing and SEO, to name a few.
BE THE TALK OF THE TOWN
Of course, word of mouth remains
invaluable. Your ambassadors could be
anyone, from employees to professional
influencers, with social media providing
the ideal platform to raise brand
awareness and communicate with
millions of users.
DON’T GET STARSTRUCK
The problem is: the playing field’s
crowded. There’s little point in splashing
out on costly advertising if you lack a
long-term plan. Like many of our New
Year’s resolutions, a single gesture has
little sticking power unless it’s backed by
a solid strategic framework.
In order to reach the top, you have
to get down to the nitty-gritty of brand
strategy. It’s not glamorous, it’s not
always easy, but in the end it pays off.
For more information about Resolution
Design and their work visit their website:
www.resolutiondesign.co.uk
@ResolutionD
HELLO THERE...
Isn’t it time your business
was in the spotlight?
BR ANDING
14
S T R AT E GY
WEBSIT E S
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www.tbeswindonandwilts.co.uk
PRIN T
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APPL IC AT IONS
01380 728898
| resolutiondesign.co.uk
07/01/2020 14:32