The Business Exchange Swindon & Wiltshire Edition 46: Dec/Jan 2019 | Page 29

CREATIVE THINKING FOUR REASONS TO USE ANIMATION Animation is a great way to convey sometimes complex or dry subject matter in a way that is simple to follow and pleasing to the eye. Here are Jooka’s four reasons to choose animation in your digital campaigns: 1. Animation resonates with a broad audience. It is much easier to create a video that appeals to a wide demographic using animation than it is by filming real people. If your customer profile is broad, this can come in incredibly handy. 2. Animation isn’t confined by reality. It may seem an obvious point, but it’s an important one to consider. The sky is the limit when it comes to storyboarding for an animation – and that sky can be whatever colour you choose! If your company’s offices aren’t particularly pretty, animation can be a great alternative to getting a video crew in. And on that note, animation can be produced entirely remotely – so no onsite recces, mileage costs, or last-minute cleaning sessions! 3. Animation is easy to consume. Some things simply aren’t meant to be read out loud by somebody stood in front of a camera. Statistics, for instance, are one of them. With an engaging voiceover artist to supplement onscreen graphics, even the Helping you tell your brand story dullest of subject matters can be given a lease of life. 4. Animation can bring your brand to life. Popular culture is awash with iconic animated brand logos, emblems and characters – consider Pixar’s desk lamp, the 20th Century Fox sequence, the Uber app intro animation. The slightest touch of motion can bring a whole new dimension to the way your brand is presented. If you are considering using animation for your marketing campaign, feel free to call the Jooka team for advice 07746 356279. And take a look online to see some of Jooka’s latest work: www.wearejooka.co.uk Film | Motion Graphics | Animation wearejooka.co.uk Brochures Leaflets Posters Business cards Newsletters Merchandise Clothing Signage Exhibitions Banners (you name it, we design and print it) Your single source, multi-channel, marketing solutions provider 01793 336 004 [email protected] www.studio-cs.co.uk THE BUSINESS EXCHANGE 2019 29