The Business Exchange Swindon & Wiltshire Edition 46: Dec/Jan 2019 | Page 28

CREATIVE THINKING
We work with many successful
businesses in the region, sometimes
on specific projects, like a website or
a brochure, but also as the outsourced
marketing team, delivering certain
parts of their ongoing marketing.
You may not be aware that
outsourcing your marketing is an
option. So, what is it? Well, you
can outsource any aspect of your
marketing. Say you want to ensure
that an engaging blog is written every
month or an informative e-newsletter
is sent, you can outsource these
activities and many more. Normally
this is done on a traditional retainer-
type arrangement, which can be very
flexible.
If your business is struggling to
deliver effective marketing, your first
thought may be to get some part-time
help, to recruit a marketing manager
or assistant, rather than look to
outsource. So, what are the pros and
cons of outsourcing?
The downside with outsourcing
is not having someone on-site, who
can help with a large variety of tasks
as time allows. The pros though are
numerous. With outsourcing, you
should get an entire marketing team,
with all the design and technical
skills needed to deliver professional
marketing, typically for less than
the price of a part-time employee.
How so? Well because the reality is
you don’t need one single person to
help with your marketing, you need a
small part of lots of different people
with different skills… designers,
developers, managers, copywriters
and photographers.
At Resolution we have the
experienced team you need, ready
to go. Our marketing retainers start
from just £500 a month and run on a
month by month basis, so you are not
tied in. Initially, we identify the most
effective approach and then deliver the
activities that you don’t have the time
or skills to do yourself.
The outcome is that your marketing
gets delivered when you want and to
a great standard, so your business
moves forward. Also, that nagging
feeling goes away, you know the one
you get when you haven’t written a
blog or promoted a recent event or
designed your monthly newsletter.
Marvellous.
Is outsourcing your marketing a good idea?
For more information about
Resolution Design and their work
visit their website:
www.resolutiondesign.co.uk
W A N T B E T T E R R E S U LT S ?
Say hello to your new
creative marketing team
G e t in touch and tran sf o rm y o ur marke t i n g
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Business Exchange Slip Ad Nov.indd 1
www.tbeswindonandwilts.co.uk
01380 728898
| resolutiondesign.co.uk
04/11/2019 16:02